Archive for May, 2012
The customer doesn’t want a quarter-inch drill. He wants a quarter-inch hole.
The drill itself is merely his instrument of delivery, just as the cameras of fotoLibra photographers are theirs.
That’s the sort of insight that delights management consultants, and it does have a certain seductive logic. If you concentrate on what the customer actually wants, instead of dressing up your product to fulfill your own desires and aspirations, then the road to fortune and fame will be open to you.
That was the disruptive thinking that lay behind the concept of fotoLibra. We are neither photographers nor critics. Who were we to judge one photograph over another? It would be purely our personal taste. It would have no reference to what the market wanted.
Our solution? Let the market itself decide. In fact, we would go a step further — the market would detail what it wanted to buy, and we would tell our photographers through regular Picture Calls. How simple is that?
Then fotoLibra found itself in that awkward position between overbearing boss and nagging wife. All our photographers wanted to do was buy spiffy new lenses, and there we were hectoring them about the photographs they should be taking, not the ones they wanted to take.
Happily I hope we’ve matured a bit. We’re more relaxed about the choices our photographers make. And going back to our drill imagery, our picture buyers don’t care if the photograph has been taken with a Coastal Optics 60 mm f/4 UV-Vis-IR APO Macro or a pinhole camera, as long as it matches their imagination.
So in our regular Picture Calls we describe the “quarter-inch and other-sized cavities” our customers are looking for to our army of photographers, and with the tools at their disposal they go out and Drill Dem Holes.
And it works very well.
And because the burden of fortune and fame is not yet an intolerable weight on the shoulders of fotoLibra, we’d welcome a little more of both.
We have come across websites which are using fotoLibra images without paying for them. They are using watermarked Preview images, which anyone is at liberty to drag off the site, but not for commercial use.
I’ve borrowed the following piece in its entirety from Jacqui Norman’s May fotoLibra Newsletter because I think an important function of a picture library is not only to sell but also to guard and protect our photographers’ assets, and if we come across any unauthorised image usage it is our duty to harry and beset the perpetrators as best we can. In Britain we have the Small Claims Court which we will unhesitatingly use — overseas it’s more difficult, but there are ways and means — one of which Jacqui proposes at the end of her article.
The benefit for fotoLibra photographers is that a complaint from a company will usually carry more weight then a complaint from an individual. A company is generally perceived to have deeper pockets and better legal support than most individuals, and will usually be prepared to pursue trivial debts which a sole person may not be able to afford, in time or money.
We’re mainly talking here about image sales in the region of £25 / $40. This is not going to rescue Greece’s economy, but if our photographers are losing money through illegal usage, then so are we. We are going to do something about it — but you have to help us by following this procedure. Over to Jacqui:
fotoLibra Member Bob Crook alerted us when he found one of his images with a large fotoLibra watermark being used on somebody’s blog. He asked if we’d made the sale, and we hadn’t — the thief had simply stolen the lo-res watermarked Preview and posted it on her blog.
But Do Not Panic. Your original images are safe. They cannot be downloaded from the fotoLibra site without our knowledge. But anyone can drag Thumbnails and Previews off any website, which is why in our case they are protected with embedded metadata and, in the case of Previews, with embedded watermarks too. We don’t mind students using such images for free in dissertations and essays. If they want to use an unwatermarked version they have to pay, which of course outrages them because they think everything on the internet should be free.
If it’s not for student use, we charge. But how do you track down unauthorised usage of your images?
Here’s how Bob does it, slightly adapted to suit all fotoLibra members:
Open Google Images in one browser.
In another browser, go to your Portfolio in the fotoLibra Control Centre. Choose one of your images. Double click to enlarge it into a watermarked Preview image.
Highlight the image, and slide it onto the bar on the Google page.
It will take only a few seconds to search.
When it has finished you will see the image at the top of the page and a list underneath of where it is being used.
It also attempts to show you similar images by matching the colours. Sometimes this is impressive. Sometimes it makes you realise how alien a computer’s “intelligence” can be.
If you have some curiosity and spare time, please check through some of your images this way. If you do find evidence that one or more of your images is being used without your knowledge or consent, this is what we want you to do: Email me [that's jacqui (dot) norman (at) fotoLibra (dot) com] with a) the FOT number of your image, and b) the precise, full URL of where you saw that image being used.
We will contact the abusers and demand payment on your behalf. We can never guarantee success, particularly in overseas jurisdictions, but we can certainly frighten them, and we can name and shame them.
In fact — here’s a thought — if people don’t pay up, I might publish a regular Cheat List, where we can publicise URLs where any unpaid for fotoLibra Preview images appear, and fotoLibra members and friends can then comment on the probity and honesty (or otherwise) of the offending sites. What do you think?
Well Jacqui, I think it’s a good idea. Not a great one, because at heart I’m not confrontational, but if I sit down and think about this I can work myself up into quite a state of indignation. These people — I don’t know how many of them there are — are thieves. Bob Crook has found two, and checking through ten of my underwhelming images I have already found two which are currently being used illegally. That’s 20%. Admittedly I did choose ten images I thought might lend themselves most readily to theft. Tineye is another good way of uncovering shady image use.
I’m happy to name and shame any site which uses a fotoLibra watermarked image without permission. However I won’t rush straight in whirling my bat around my head because I’ve stepped up to the plate for young Bob before, when he claimed some publisher had used a fotoLibra image without permission. We investigated and discovered the image had been uploaded to fotoLibra three weeks after the book had been published — Bob had sold it through another picture library and had forgotten all about it. We had our ears torn off by a slider from the publisher and I don’t think we’ll be selling them any images for a while.
So we’ll tread softly. And carry a big stick.