Posts Tagged ‘SEO’
SEO, as you will know, stands for Search Engine Optimisation. We do it in-house, and we’re reasonably good at it. Of course, we could be a lot better.
But every hour we get emails from hopefuls who have stumbled across our URL and want to help us improve our rankings. Here’s one which was cooked up earlier:
Please forgive the direct approach. My name is Alan and I work as a Consultant in your market sector. I have been looking at your website today and would like a few minutes of your time to have an informal chat with you.
I really like the site, but you may be curious as to why the site isn’t ranking, and with that in mind I wondered if you would like a free SEO audit of the site looking at keyword density and a detailed analysis of the back link profile.
That should give you an excellent insight, and hopefully allow us to develop a plan for getting the site into some top positions.
The audit is FREE and with no obligation. So do please get in touch.
At least it was polite. And it came from Britain. Were I to reply to him, this is what I’d like to say:
Thanks for your email.
You are not a known consultant in our market sector.
You write: “I really like the site, but you may be curious as to why the site isn’t ranking,”
Well, it is ranking. And it’s ranking exponentially better than yours. Your site’s Alexa ranking is 22,713,269.
Ours is 52,212.
It works in reverse — the lower the number, the higher the ranking. So your site is virtually invisible to the outside world.
And you want to sell us your advice?
But I can’t be bothered. I’m too busy waiting for the fotoLibra RAID 5 array to rebuild and for our very high-ranking site to be fully functional again.
I needed to brush up on my SEO (Search Engine Optimisation) awareness so I thought I’d buy an ebook on the subject, instead of waiting around for the print version to arrive.
Because if anything’s got a short shelf life it’s going to be a book about how to improve your web site.
As I’m a member of a thriving LinkedIn community called “Ebooks, Ebook Readers, Digital Books and Digital Content Publishing” I thought I’d solicit the help of my fellow members and so I asked them “Can anyone recommend a good ebook about SEO? ANY ebook on SEO seems to be hard to find.”
They responded generously. I chose “SEO Warrior” by John Jerkowicz, for two reasons: it was the most recently published book on the subject (see comment above about short shelf lives) and it was published by O’Reilly, a trusted name in computer publishing.
It was suggested by Jill Tomich, the CEO of eBookPie, together with a link through to the page on her site where I could buy it: http://bit.ly/bLhQ7F. This was great. Just what I wanted. It was only $30.69.
But something made me pause. When I got my iPhone, I bought the O’Reilly “Missing Manual for the iPhone”. And it cost me £2.99. So I went to the iTunes store and found 600+ O’Reilly titles ranging from free (free is a price point) to £3.49. And there was “SEO Warrior” for £2.99.
Reader, I bought it.
Now everyone knows that O’Reilly are smart guys. Perhaps they can explain to me the following price structure for “SEO Warrior”:
Recommended retail price, USA:$44.99, UK £34.50
Print copy, Amazon USA: $29.69
Print copy, Amazon UK: £18.41
eBook, eBookPie USA: $30.69
eBook, iTunes App Store UK: £2.99
As an App developer myself (Aaron’s Time Machine: New York will very shortly be released) I know that Apple take 30% from the sale of any app. So what’s the thinking behind O’Reilly selling the same product (OK, in different formats) at prices ranging between $44.99 and $4.69? A near tenfold difference? How does the author feel about his royalty?
Please tell me. I’m really curious.
Yes, I feel bad about not buying it from Jill Tomich’s site, as she was so kind as to point me to it. But not as bad as I’d have felt if I’d paid $30 for the ebook and an hour later found it being sold for £3.