The following blog posting was written by Chris Barton, managing director of PhotographersDirect.com. You can read the original post plus the comments it has triggered here.
We’re posting it on the fotoLibra Pro Blog (with his permission) because Chris has articulated the basic flaw in microstock and low value photography, and his blog needs to be read by photographers and picture buyers alike. When people don’t care — as these picture users clearly don’t — then cost becomes the sole criterion. Value means nothing.
I was looking at a company website today, with the possibility of putting some business their way, when something I saw there made me cringe involuntarily.
They say a picture is worth a thousand words. Well, this one has a lot to say. It says microstock. It says perfect-people perfect-world lowest-common-denominator cookie-cutter pile-them-high sell-them-cheap image.
Why would a reputable company want to be associated with those words?
The problem with this image is that it has that…. ‘Deja Vu’ feeling to it, and for a good reason.
So, do these guys come as a package? Have they moved on from “Best of the Web” to form the Corporate Team at “123 Greetings”?
As you would expect from such a high powered team, they speak fluent German…
… and some oriental language – you could probably find out which one if you bump into them at the:and of course they come with a:
Now, this may all just seem a bit of a joke, just poking fun at the short-sightedness of companies using cheap microstock images to represent their… well, image, but when it gets visibly misleading:
About us? They didn’t do a very good job of spotting this trouble on the horizon…
maybe financeme needs better financing if they don’t have any headshots of their own staff and can only afford microstock images…
I think that should read ‘Company Oversight’
…you end up questioning the credibility of the company itself.
I don’t believe these people really work at Targetti Poulsen…
…so why would I trust anything else that Targetti Poulsen have to say?
And if I am wrong and they do work there, are Targetti Poulsen aware that their ‘people’ moonlight at:
On a side note, ‘Bad Credit Cosmetic Surgery Loans dot co dot uk’ wins this month’s prize for “dodgiest domain name”.
My final example I think rounds off this topic in an appropriate way:
from their track record, getting these ‘good people’ to stay does not look promising…
Okay, so HireView Magazine used the same silly microstock image. But that photo at the top? That’s them. That’s the team at HireView. I am confident about that because it isn’t a perfect-people perfect-world lowest-common-denominator cookie-cutter pile-them-high sell-them-cheap image that has spread across the internet like a nasty virus. It is an honest picture, and because of that, I think I can trust HireView Magazine.
Which is more than I can say for the rest of these companies.
Companies need to think more carefully about the images they use. I suspect many businesses are unaware that the photos their designer has sold them are spread a-dime-a-dozen across the web. There is a good reason that microstock’s original catchphrase was “the designer’s dirty little secret”.
At the very least, reputable companies should look at using rights-managed rather than royalty-free images, so they will KNOW if the image is being used elsewhere and whether a competitor (or sometimes something even worse: “Cosmetic Surgery for mens, Get your Dream Shape like stars”) is using the same ‘team’ to represent their company. Or maybe they should follow HireView Magazine’s lead and actually hire a photographer to take real pictures of real people who work at their company. They may not be perfect, they may cost a bit more, but they will look genuine, and honest. And not just… cheap.
Thank you Chris — firstly for your permission to reproduce your blog here, and secondly for your righteous indignation at the short term, penny-pinching attitude of so many organisations. To mangle John Donne: “Every microstock sale diminishes us, because we are part of the photographic community.”
Standards? What standards?