Posts Tagged ‘selling pictures’
Frankfurt Appointments
September 16th, 2009
by Gwyn Headley
Managing Director
I’m booking myself appointments at the Frankfurt Book Fair. I don’t bother with my old pals, because I’ll run into them anyway. I will check with the contacts I already have to see if they’ve got a few spare minutes so we can catch up.
But what I’ll concentrate on is the publishers we don’t already have relationships with; in other words, I’m cold calling.
And a more fatiguing, depressive, unwelcoming task is hard to imagine. There must be some, I suppose.
At least I’m not getting rejected on the phone. I’m emailing these people, and I’m selecting publishers who specialise in illustrated books and who therefore presumably need a good supply of images.
THEN I get rejected. No comprende.
Of course, I get a slew of appointments out of it. Most people are polite and happy to fix a meeting. That’s great. Many simply don’t respond. Fair enough. Some reply and they’re all booked up. Fair enough. Some reply saying they’re the wrong person. Fair enough.
But I am constantly surprised by the steady minority of business people who are shocked and appalled by an unsolicited approach. How dare I contact such important people and suggest they soil their hands by shaking mine? What possible reason would a publisher of illustrated books have for meeting someone from a picture library? What temerity!
These aren’t casual rejections. They’ve often done a little bit of research so they can mention a competitor, or refer to a field in which we have little expertise (increasingly rare nowadays). There is a basic intent to wound.
I don’t know if it makes us less important and them more so. It can’t be that, because it doesn’t work.
Human nature I guess, hitting blindly out at someone unknown, on a par with my impotent raging at voicemail and bank security questions.
Most Popular Searches
September 4th, 2009
by Gwyn Headley
Managing Director
When new members join fotoLibra they occasionally ask us questions (prodding us to see if we’re mortal, I suppose). If they do ask, perhaps the most common is “What are people searching for?”
It’s easily answered, and it’s of no commercial use to them or us.
The answer is
1. Sex
2. Breasts
3. Tits
Need I go on?
A professional picture buyer doesn’t do repeated searches anyway, so it’s hard to analyse the information. Most of them simply tell us what they want and leave us to do the searching, which is why we keep rabbiting on to our members about the importance of key words.
When I saw a list of the most pirated ebooks this year I had a feeling I could guess what would be on it. I was not wrong.
These are the books that have been downloaded through BitTorrent between 100,000 and 250,000 times this year:
1. Kamasutra
2. Adobe Photoshop Secrets
3. The Complete Idiot’s Guide to Amazing Sex
4. The Lost Notebooks of Leonardo da Vinci
5. Solar House – A Guide for the Solar Designer
6. Before Pornography – Erotic Writing In Early Modern England
7. Twilight – Complete Series
8. How To Get Anyone To Say YES – The Science Of Influence
9. Nude Photography – The Art And The Craft
10. Fix It – How To Do All Those Little Repair Jobs Around The Home
Depressing, but not as depressing as I’d feared.
A Third of a Million
September 3rd, 2009
by Gwyn Headley
Managing Director
fotoLibra passed the third of a million images online mark this morning.
fotoLibra’s Gwyn Headley is speaking at a seminar at the Frankfurt Book Fair titled “From Gutenberg to Google: The Use of Imagery in Publishing.” It will be held on Friday October 16 at 10:00 in the Workshop-Raum.
fotoLibra’s unique feature for book publishers is its Picture Call — publishers can send a list of images they are looking for and fotoLibra’s 17,000 photographers in 160 countries go out and take them, with no obligation on the publisher.
Well, durrr!
August 28th, 2009
by Gwyn Headley
Managing Director
Big business versus protestors: an American protest group is up in arms because a Powerful Coal Lobby is using images bought from a picture library to depict their supporters.
I guess what they want is for the Powerful Coal Lobby to go out and gather all its supporters together and photograph them to use in its propaganda. Then they can see for real the horns and tails they expect to see worn by PCL supporters.
Instead the PCL bought their pictures from a picture library. Well, durrr!
That’s precisely what picture libraries are for.
These are model released, royalty free images. They can be used for any purpose the purchaser wants.
If the people being photographed have any moral objections to their image being used to promote things they don’t approve of, such as guns, pornography, tobacco etc., they always have an opt-out clause, as all fotoLibra members have for every image they upload. Not many of our people use it, so we assume most of our members are happy to have their Royalty Free images used to promote taxes, the government, banks or any other form of corporate or institutional villainy.
These models clearly don’t mind their images being used to promote the coal industry. So why shouldn’t they be? The protest group could just as easily buy the same image from the same supplier and promote it as a bunch of people implacably opposed to coal mining in any form. The big thing about these RF sales is that they’re non-exclusive — the good guys can use them just as readily as the bad guys.
You can see the images and the story here, and there is also a lesson to be learned for all photographers — there is always a market for photographs of people and groups of people against a white background.
Backgrounds are very important. They should not detract from the subject. Hence the popularity of plain white backgrounds — the Dorling Kindersley effect, as we call it. If you haven’t got a plain white background to hand, try opening up your lens to f1.2.
The other lesson to be learned is when you look at the (otherwise bizarre) pricing structure offered by the agency which sold the pictures, one thing is eminently sensible: the bigger the pixel dimensions of the picture, the more pricing options the buyer has. So it always makes sense to upload the biggest files you can.
Lesson over for today.
BOMBSHELL
July 24th, 2009
by Gwyn Headley
Managing Director
I recommend anyone joining fotoLibra to read the Great Expectations blog posting to find out more about the exciting community they are joining.
Ben Shipley posted a comment which I said I’d answer in a new posting. Now David Carton has reminded me that I haven’t answered it, so here goes. First, Ben’s original comment:
It would be nice if the list view showed lightbox adds as well as views (at present the only way to get this info is to try to delete the photo).
Also, after working with other libraries, I am not sure what “views” means – did the photo show up among 1,000 others, or did someone actually bring up the full-size preview? And is that “someone” a valid customer or does it also include fellow members?
The best thing about fotolibra for my money is the way you all try to keep members informed – you seem like a very cool bunch of souls in general – but one can never get too much clarity, especially when it comes to what is selling out there.
Along same lines, I am curious where you see yourselves in the photo universe – what niches you aim for, where you saw this going when you started, where you see it headed today, where you fit into the whole amateur/professional photography experience, not just commercial stock. We get hints from Jacqui, but clarity definitely breeds patience.
Right. The first request is a simple feature enhancement. We already gather this information; the problem is figuring out to feed it to you in a neat, uncluttered, intelligible way. The data feed you currently get has nine columns; adding a tenth is going to make it uglier. We will work this out. It may involve having to drop down through layers of data.
‘Views’ (I answered this) means Thumbnails that have been clicked on to create Previews. The people who click could be either buyers or sellers; if they’re not logged in we don’t know who they are.
We always enjoy compliments. Thank you for that one.
OK, here’s the big one. In our photo universe, we’re not Getty Images, Corbis or Alamy. We’re much smaller, much more flexible, faster and much more personal. Buyers deal directly with the owners of the company, not a nominated ‘account handler’. Some people love this, others actually prefer anonymity and disengagement. When did you last speak to someone from Amazon, Adobe, Google, Microsoft or Apple? But you probably give them your money.
In Britain there are over 600 picture libraries. 440 of us are serious enough about the business to pay an annual subscription of about £500 to BAPLA. In terms of visitors to our web site, we come eighth. So we’re in the top 2%, and we only started 5 years ago. But we still need to do better.
Our major market is book publishing. It’s a market we know and feel comfortable with. We don’t reach ad agencies and design groups as we should. We sell to calendar and greetings card publishers. We don’t do much in the way of celebrities, news or sport.
We started with the intention of providing access to family albums, shoe boxes, the fading photographs in Granny’s attic. But we were swamped by the digital revolution.
HERE’S THE BOMBSHELL. We still want those pictures, so now we’ve decided to do something about it.
Alongside the existing Member, Pro Member and Platinum Member accounts, we are creating a completely new membership category.
It’s going to be called HERITAGE MEMBER. It is completely FREE, and it gives you UNLIMITED storage.
WOW!! I hear you shout. What’s the catch?
The photographs must have been taken before January 1st 1980. They must adhere to our Submission Guidelines.
And that’s it.
Membership will run in tandem with your existing fotoLibra membership. Full details will come with the formal announcement. We hope to have this in place by the beginning of September.
Copyright or no copyright?
July 18th, 2009
by Gwyn Headley
Managing Director
It’s rare for a picture library to make the national news, but that’s what the National Portrait Gallery managed today.
In March this year a Wikipedia administrator appropriated three thousand high-resolution images from the NPG website and published them to Wikipedia.
The NPG contacted Wikipedia and asked for the removal of the images. Wikipedia ignored the request. So the NPG issued a lawyer’s letter.
A spokesman for Wikipedia, an amazing and wonderful resource which I use daily, eventually deigned to respond — in one of the most arrogant, high-handed, dismissive, patronising, offensive, overweening blogs I have ever had the pleasure to read.
The National Portrait Gallery, the repository of Britain’s heritage of people paintings, is derided as an antiquated, fusty old dinosaur of an organisation, hopelessly out of touch with spiffy new C21 ways. It wants to CHARGE for images, ferkrissake!
Well, you can read it for yourself here.
The comments are a joy, by turns placatory and inflammatory.
And what it all boils down to is this: should everything be free, or should we pay for people’s work?
To which, I guess, everyone at heart would share the same response: everything should be free for me, but I want to be paid for my work.
The Wikipedia / NPG confrontation is a no-brainer; it’s straightforward theft, it’s illegal, and Wikipedia should cease and desist instantly. No argument. Being British, the NPG is unlikely to pursue for damages.
But what I cannot understand is how Wikipedia got its hands on 3,000 hi-res images from the NPG (which, frankly, charges an awful lot of money for the use of its images, so it is no saint either) in the first place? Nor can I understand why it needs them — the NPG has indicated that it is happy to allow Wikipedia to display small lo-res copies of the images, which is all you need on a web site. Why on earth would Wikipedia want to hold on to this stolen property?
And does the NPG have no security? If anyone downloads a hi-res image from fotoLibra, they pay for it. We know all about it. How could the NPG have let three THOUSAND expensive hi-res images slip through their fingers? Or were they hacked?
I think we should be told.
White Labelling
July 9th, 2009
by Gwyn Headley
Managing Director
One of the smartest guys I know asked me what ‘white labelling’ was yesterday.
It’s a salutary lesson; remember how easy and how dangerous it is to slip into jargon, and how stock phrases (blue sky thinking, ongoing situation, granularity, reading from the same hymn sheet) can be used to talk glibly yet avoid thinking too deeply about any problem we face.
But ‘white label’ is not so much jargon as a straightforward description. I haven’t consulted Wikipedia, but I’ll attempt my own definition here.
If you go to buy a refrigerator, it may or may not have a brand name stuck on the door: Frigidaire, Zanussi, Smeg, Hotpoint, AEG, Indesit, Bosch, Lec, whatever. But if you compare a couple of models you might be struck by the fact that apart from the name on the door, inside they are identical machines.
That’s because they are. They’re probably built in the same factory, on the same production line, probably in China or somewhere, and then sold to the brand owners who stick their names on the doors, add a chrome strip and flog them as theirs.
As a boy I used to be fascinated by American cars of the 1950s (still am) and it didn’t take me too long to realise that the 1956 Chevrolet, Oldsmobile, Pontiac, Buick and Cadillac were all essentially the same car, and only differed in trim and engine options. They were all General Motors products, in the days when what was good for GM was good for America. Effectively they were white labelled — same thing, different name.
If you build your own fridge or car or photo library there’s no reason why you can’t let other people use it and give it their own name. This thought has occurred to me several times while we were constructing (at vast expense) fotoLibra’s digital asset management engine. At the moment it’s only used by fotoLibra.
It’s rock solid, reliable, fast, and robust. It’s infinitely expandable, comes with a full set of tools and virtually all the problems our Support team ever have to answer turn out to be at the user’s end rather than at ours.
Why keep it to ourselves? Why not let others store their film in it or drive it and call it their own, to labour on with my fridge / car analogy? The great majority of fotoLibra users will get all they need from the fotoLibra service, but there will be a few professional photographers who will need a more personalised, individualised bespoke product.
Maybe we should think about providing it.
fotoLibra Pro Blog Index
July 8th, 2009
by Gwyn Headley
Managing Director
January – June 2009
Here’s an index to the fotoLibra Pro Blog for the first 6 months of 2009. In the future this will be updated in something closer to real time.
It took a surprising amount of time to compile, so if there are any WordPress experts out there who know how to automate this process, we’d love to hear from you.
HINTS & TIPS
- Three hundred pixels per inch
- Shots of Redemption
- How To Take Aerial Photographs When You Haven’t Got An Aeroplane
- Compression
- Great Expectations
- RSVP
ABOUT FOTOLIBRA
- Picture Calls
- fotoLibra DND & Checker 2.1 Released
- Drag ‘n’ Drop Upload Checker
- The New Picture Call Tab
- SPQR
- Search Engines and fotoLibra
- Yahoo Blocks Our Emails
- It’s got to be today
- 300,000 up!
ADOBE
CUSTOMERS
E-BOOKS
IT
MISCELLANY
- Proto-foto-Libra
- Cancelled Air Show
- Giving It Away For Free
- A heritage in photography
- Farewell Kodachrome
- The perils of publishing
- Happy New Year
NETWORKING
NEWS
PICTURE CALLS
SECURITY
TRADE FAIRS
fotoLibra in the Telegraph
June 16th, 2009
by Gwyn Headley
Managing Director
We’ve always wanted to see fotoLibra featured in the Daily Telegraph, because we know that Telegraph readers would love the fotoLibra site.
But for 3 years it’s proved impossible — they never responded to my imprecations, never answered letters, emails or phone calls. I used to be a good publicist, but it is hard to publicise one’s own baby.
So imagine the hurt and despair I felt when Dan Smith forwarded me a link to a Telegraph story about how anybody could make money from their photographs. Exactly what I’d been banging on about for years. And here was our story — but instead of being about fotoLibra, it was about American giants Flickr and GettyImages. And they were offering a selective deal, nowhere near as good as fotoLibra’s open offer.
But because fotoLibra is British, and small, we’re not sexy copy. Unlike Digital Railroad, we never raised $15 million, and also unlike Digital Railroad we’re still in business, selling our members’ pictures and paying them.
The Telegraph relented, and the übercritical but nonetheless wonderful Bash Khan blogged about fotoLibra today: http://is.gd/13kr7
Bash is in the Top Ten of London Tweeters, a dubious honour but an honour nevertheless. She is far from fawning in her assessment of fotoLibra. I accept it, because I know I’m the major part of the problem. I write too much, and people prefer to read less. And what I see as cutting edge design is suddenly three years old.
Chin up! We can improve. And we will. Let me know of any sites whose design you admire. And we’ll try to copy them slavishly.
Getting Ready for e-Books and Graphics
May 15th, 2009
by Gwyn Headley
Managing Director
Amazon’s Kindle is now allowing blogs to be posted. Here’s one user’s experience, which can be read in full at http://www.daniweb.com/blogs/entry4341.html:
When I looked at the preview of what my blog looked like in the Kindle after adding my first blog to the system, I was shocked at the terrible quality.
First of all, it was black and white. My blog has pictures and on the Kindle they were not just black and white, they were low resolution black and white. It changed my carefully chosen font to a Times New Roman. In short it looked horrible. Sure, you can get away with a black and white eBook Reader for books, but if you are going to add other content, you need it to be full color or it just looks ghastly (or you are asking bloggers to come up with a special Kindle design, which is an unreasonable expectation).
It was at that moment, staring at that horribly ugly preview of my blog that it hit me. This is clearly a job for Apple.
Rumours of Apple working on an e-book reader have intensified over the past few months. Would it be like a big slender iPhone? Will it actually come? Or is this just wishware?
To many people, me included, the look and feel of a thing is as almost as important as the content. If I see my work in Times New Roman (a wonderful typeface, drowned by ubiquity) I feel physically sick. Fonts are the clothes words wear, as I quoted in my Encyclopaedia of Fonts.
And from fotoLibra’s point of view, the sooner we have colour e-books the sooner we can sell images to e-book publishers.
It will happen. So we are preparing for it.