by Gwyn Headley
Old business model for start-ups:
1. Think of name
2. Employ expensive graphic designer and picture library to supply corporate theme and visual content
3. Trade happily ever after
New business model for start-ups:
1. Make up name not already registered as a dot com
2. Run competition to choose images and graphics
3. Award winner of competition the honor of seeing his work used by new megacorp
4. Save $000s
Clever it certainly is. But sustainable? Surely designers and photographers will come to their senses? Or is this solely aimed at the sub-graduate sector?
Whatever; if this really catches on there won’t be any jobs for them to graduate to. Designers and photographers need the protection of agencies such as fotoLibra to save them from themselves.