Gwyn Headley

by Gwyn Headley

Managing Director

The great American adman Leo Burnett (he of the red apples in reception)  memorably defined advertising as saying to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’

This is a lesson conned by every marketing student since Leo first formulated the thought.

But now this tripod trope has evolved into a biped.

Advertising now is only about ‘Here’s what we’ve got. Here’s what it will do for you.’ People no longer have to be told how to get it.

We got it. We have credit cards, broadband, Google and Amazon. We all get it.

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2 Responses to “Here’s What We’ve Got”

  1. Graham Sadd says:

    I like the poster that was in the window of a Manhattan Print Shop “Quality, Speed, Price – Choose any 2”
    Today we want all 3!

  2. […] Here’s What We’ve Got […]