Adobe CS4 Pricing

September 23rd, 2008
Gwyn Headley

by Gwyn Headley

Managing Director

Software giant Adobe has just announced Creative Suite 4, upgrades to Photoshop, Dreamweaver, InDesign, Flash, Ilustrator etc. It’s a phenomenally complex and capable package, and for a digital online picture library like fotoLibra it’s as crucial as a power supply.

The upgrade costs $599, so cynically I expected the British version to be priced at £599.

Oops — I was wrong. The British version sells for £605.

$599 at today’s exchange rate is £323.50. Take away the VAT and the British version (excluding tax) is priced at £515.

That is 63% more expensive than the US upgrade.

So we in Britain pay £191.50 more for exactly the same product. That’s $354.60.

Why are you ripping us off, Adobe? I cannot think of a single justifiable reason other than corporate greed and the cynical exploitation of a captive market. I think I’d admire the company more if it simply admitted “Because we can,”  but it will hide behind mealy-mouthed clouded obfuscations of market penetration and market forces.


Why is there only one Monopolies Commission?


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