Gwyn Headley

by Gwyn Headley

Managing Director

Ace picture librarian Philip Enticknap (now retired, luckily for us) posted a link on the Picture Editors & Researchers group on LinkedIn to a short video made by Italian photographer Enzo Dal Verme. It’s a quiet, gentle way of dealing with a situation we often address in the fotoLibra Pro Blog — the inability of some people to realise that photographs cost money, and photographers need to be paid.


Dal Verme’s blog appears to be offline at the moment, so I hope it helps if I post his video here. It’s been going the rounds for the past two years, but I hadn’t seen it before. It’s well worth watching. Thanks for finding it, Philip.



I can’t let a link go by without clicking it, so I discovered that Enzo acquired his unusual surname because an ancestor of his killed a dragon that had been terrorizing the inhabitants of Verona. Hence he was named Dal Verme — The Worm. Cf the Lambton Worm in Durham, a dragon killed by an ancestor of the photographer Lucinda Lambton.


Worms, dragons and photographers. There’s a combination.



Add your comment


15 Responses to “Exposure Doesn’t Pay The Bills”

  1. Julian says:

    A good video. Thanks for reposting it. I think it is a good place to redirect any people who want you to work for nothing.

  2. Brian Murray says:

    You should send links to this video for every would-be client who wants photographs for nothing “because they cannot pay” or because “they have no budget for that”.

    “All you do is press the shutter”. I’ve heard that so many times. Great little video.

  3. Brenda Skinner says:

    Excellent! So well said. Thanks for sharing.

  4. There a few of my clients (and some now – ex clients) who need to see this!

  5. Sherri Carnson says:

    Brilliant video – well done for finding and showing it!

  6. Rosemary says:

    I love this video – this video is excellent

  7. wahs medawatta says:

    its wonderful!

  8. Michael Reed says:

    An amusing video which covers most of the points that we photographers could quote when asked to work for nothing,Mike Reed

  9. Dennis says:

    Exploitation. Crowd sourcing is another form of mass exploitation. Until the situation improve, may be we should start to withhold our best photos from the general market.

  10. Granville says:

    Many years ago a fellow photographer was asked why he charged so much as all he did was press the button. ‘Good grief’ (or something similar) he replied.’I don’t press the button – my assistant does that..’

  11. Mark Goodwin says:

    Here is a link (hope that’s OK?) to a similar clip from the same makers about Wedding Photography, which is very funny.
    Warning there is one swear word towards the end!

  12. […] Jesus said, the labourer is worthy of his hire, so if you missed Italian photographer Enzo dal Verme’s video in this blog post we made in May, now’s the time to watch […]

  13. Thanks for posting Gwyn.. Believe me it’s not just photographers who get asked to work for free.