Posts Tagged ‘fotoLibra’
Selling Photographs through Flickr and Getty Images
June 23rd, 2010
by Gwyn Headley
Managing Director
There’s been much contention recently over the deal made between the snapshot sharing site Flickr and the behemoth of the picture library stock agency world Getty Images.
A couple of years ago the companies agreed that Getty could have their pick of the millions of images uploaded to Flickr. Of course not all of them are snapshots — some probably approach professional standards. But now Flickr has announced their “Request To License” programme. This is what they said:
“Starting today in the Flickrverse [bleagh!] Flickr members and visitors can work with each other through a new program with Getty Images called “Request to License”. We’ve built this program on the success of our launch of the Flickr Collection on Getty Images just over one year ago.
“So, how does it work? Under the Additional Information heading on your public photo pages you’ll see a “Want to license” link. Only you see this link. Visitors to your photos won’t.”
There is whipped up concern that Flickr members have no idea how to value their images and that Getty will rip them off. This is very, very unlikely.
Our concern at fotoLibra is that it’s Getty who have no idea how to value their images, as this week a Getty spokesperson was quoted by Amateur Photographer as saying:
“Flickr contributors will receive 30% of the fee and the average price for Rights-managed images is around $500 (£335). Royalty-free images are licensed at set prices based upon the file size the customer purchases. Flickr contributors will receive 20% of the fee and the average price for RF is around $200 (£134).”
(Incidentally fotoLibra member photographers get 50% of the sale fee and Platinum members get 60%.)
Well, that’s news to us. Getty’s ‘average’ prices, that is. I have lost count of the number of potential clients who have refused to deal with fotoLibra because “you’re so much more expensive than Getty Images.” Yet our average price for Rights-managed images is around $76 (£51), compared to their quoted $500 (£335). So maybe someone isn’t telling the full, entire, unvarnished truth here. And it’s not me.
If those quoted prices really are true, why hasn’t fotoLibra been swamped with buyers? Our photographers are every bit as good as theirs, and our average price is 15% of their quoted average price. That is a staggering difference.
I very much doubt that Getty Images averages $500 per rights-managed image sale. How I wish that were true! Perhaps it’s all smoke and mirrors, like those famous microstock offers of a dollar for a picture.
Two Trick Pony
June 6th, 2010
by Gwyn Headley
Managing Director
I will not yield to anybody in my admiration for Adobe’s Photoshop. It is a stunning piece of software, and anyone who uses a digital camera for anything more than snapshots must have a copy — and use it.
I am less enamoured with Adobe, the corporation. It’s well known that I and many others abhor their commercial decision to charge 37% more for their recently released Creative Suite 5 in the UK than in the USA, as I argued in a recent blog.
Last week I went to a day-long presentation of Adobe CS5 in London, presented by Adobe Evangelists. This is not my opinion of them — this is the genuine job title they carry on their business cards. And they live up their titles: fervent, enthusiastic, excitable, missionary; they tried their level best to whip a somnolent English audience into paroxysms of frenzy with whoops and hollers, at one stage encouraging us to yell “Yee-HAW!” if a particular feature of CS5 caught our approval.
We didn’t. Not because we weren’t impressed, but because we were British. We don’t do “Yee-HAW!” especially when we have to pay 37% more than the Americans to shout “Yee-HAW!”
We just sat there, mute, unresponsive, like London pigeons ignoring the strutting, flaunting cock bird. For, like the pigeons, we all knew that we would end up getting screwed.
In the morning, we were shown the exciting new features in Photoshop CS5. And, in case we weren’t paying attention or we really were dead (as I swear the morning evangelist believed we were) they showed them again to us in the afternoon in a separate seminar. Still, we eventually got the point.
And yes, the new Photoshop has a fabulous new trick called Content Aware which looks at the background of an image, and if you delete something in the foreground you don’t have to be left with an empty hole as you would expect — it will guess at what’s behind and fill it in. You have to see it work, and you can here.
There’s another feature that enables you to pick up hard-to-select parts of an image such as flyaway hair. Very impressive.
But I had other more important concerns. Another new featurette (maybe this was in the page layout package in InDesign, part of CS5) allowed you to attach the Caption (or Keywords, or Description, or other parts of the IPTC dataset) directly to a placed image. Earlier versions of Photoshop have notoriously stripped out the IPTC metadata from an image, not the most useful feature for stock libraries and professional photographers, which are perhaps the audiences at which Photoshop is primarily aimed. So I asked our afternoon Evangelist Terry White if this sinful aberration had been rectified. He blinked cautiously, but then a mouthful of American teeth flashed a “Yes.”
If Terry told me the truth — and how could I doubt an Evangelist? — this is the strongest possible argument for the world upgrading to Adobe CS5. Forget the party tricks; this is what we need from a professional tool. It’s not before time.
Neither I nor anyone else asked if they’d built a more robust version. We didn’t have the heart, after Adobe Bridge crashed twice in the morning sessions. We Brits don’t like to embarrass people.
The relationship between Adobe’s Evangelists and their British audience reminds of the old story of a Frenchman who was caught having sexual relations with a corpse on a beach. Les flics pulled him off and asked what the hell he thought he was doing. “Mon Dieu!” he answered in some shock, “I thought she was English”.
Guitar Porn
May 26th, 2010
by Gwyn Headley
Managing Director
Three male members wrote in to complain about Jacqui’s “sexist” depiction of male readers in the GUITAR PORN Picture Call (read it here) sent out earlier this week. She was prepared to stand her ground, but on my advice she unreservedly apologises for any upset she may have caused. It was clearly an improbable assertion; the story was meant to be funny, and she is sorry people were unable to read it as such. What amuses some will offend others.
The fault lies with me. I told Jacqui about Guitar Porn, saying there was a sector of the book publishing market which aimed books at people who preferred to look at pictures rather than read too many words. This sector is overwhelmingly male, and subjects they enjoy are big breasts, Harley-Davidsons, guitars, farm machinery and so on. More granular market research reveals that these books are generally bought by women for their menfolk. What Jacqui wrote was based on what I said, and I fully approved it.
Despite some confusion about my name in foreign parts, I am a man, and I know the markets these books reach. I feel it’s perfectly reasonable to poke fun at them — unless we can’t poke fun at anybody ever again for fear they’ll take offence.
Nevertheless my comments as interpreted by Jacqui were seen as sufficiently offensive for three people to complain. That means there were at least thirty who felt the same way but couldn’t be bothered to write in. I’m sorry that I (for it was my doing) upset these people, but it was meant to be light-hearted. A flat announcement for photographs of guitars is too dull for fotoLibra.
That said, another three people wrote in to say how much they enjoyed Jacqui’s sense of humour.
That argues at least another 30 do too.
You, I thank.
Guidance from the Met
May 5th, 2010
by Gwyn Headley
Managing Director
Every day hundreds of thousands of innocent fotoLibra photographers are hauled off the streets of London and incarcerated in foul, dank dungeons with no hope of release for simply snapping a cop brutalizing an illegal immigrant, or some other harmless pastime.
OK, that may be a mild exaggeration but it’s nothing to what might happen if [insert name of your most loathed political party here] comes to power.
In the event of this happening — or in any event — fotoLibra members might like to read the Metropolitan Police’s official line on taking photographs in public places.
It is not what the scaremongers would have you believe. In general, you’re allowed to do pretty much what you like. And the police have NO POWER AT ALL to delete your photographs.
All the same, if you’re taking photographs in London, better print it out and keep it in your camera bag.
Picture Perfect
May 1st, 2010
by Gwyn Headley
Managing Director
Another politician gets into trouble on the run-up to the UK General Election, to be held next Thursday, May 6.
The Liberal Democrat candidate for Arfon in Wales (that’s Bangor & Caernarfon to you and me) illustrated her campaign leaflet with photographs sourced — let’s be kind — thoughtlessly.
The slogan “Regenerating Welsh Towns” was accompanied by a photograph of a derelict building in the very English city of Bath, Somerset.
Her concern for jobs was illustrated by a Job Centre in Sidmouth, Devon. Another photograph showed a team of builders in Barnet, North London.
We must praise candidate Sarah Green for her international outlook, but when a campaign is fought on local issues, she really ought to source local pictures. There is an excellent picture library based in her county Gwynedd, I believe. We Welsh are particularly sensitive about such matters!
When Labour launched its campaign with an image of sunrise over a cornfield, I contacted them via their website to ask where they sourced the picture. It looked somehow American to me (yes, sunrise is sunrise, and a cornfield is a cornfield, but if you study a lot of images every day, as I do, national differences such as colour preferences become more marked).
Strangely enough, I haven’t had a reply. I would love to know where the British Labour Party purchased the picture. It would be great if it was a British picture library, a British photographer and a British field.
I wonder.
Types of Buyers
April 13th, 2010
by Gwyn Headley
Managing Director
Every business offers discounts for bulk purchases, and fotoLibra is no exception. Workers can’t be expected to make decisions for themselves, however, so management usually imposes a sliding scale of acceptable discounts — 5% off for a dozen, 10% off for a gross and so on to tares and bushels and other wonderful weights and measures.
All very well, but some people are always compelled to try and knock the cost down further, whether by pleading, demanding, bullying or negotiating. Whether that’s in their nature or they are commanded to behave like that by their bosses, I have no idea.
A price is a price, and I feel it should be respected. I am deeply uncomfortable in souks and other environments where you are expected to haggle. My haggling skills are zero. Yet I have a good friend who proudly boasts he has never paid full price for anything in his life.
I am also deeply suspicious of ads offering me “50% OFF!” 50% off what? A price which was inflated by 100% in the first place?
But at fotoLibra I’m a seller, not a buyer, so because we know the process can be uncomfortable, we try to make it as easy as pie to buy. I have gradually discovered there are five distinct buyer types:
1. The Wham-Bang
2. The Global MegaBuck
3. The Dealer
4. The Mendicant
5. The Great Honour
The Wham-Bang comes to the fotoLibra site, finds what it wants and buys it. Job done. We love them and we want to have babies with them. All Apple customers are Wham-Bangers. You don’t see many discounts on an iPad.
The Global MegaBuck won’t even deign to notice our existence because it already has tied up an exclusive contract with their pals at Global MegaPix to supply all their image requirements for £50,000 a year and they won’t be dealing with anyone else thank you very much. Then they decide they want a particular picture that only we have and are puzzled that we’re reluctant to sell it to them at the same unit cost that they pay Global MegaPix. So eventually they condescend to allow us a price agreement policy whereby their 1,447 picture researchers are permitted to search for images on fotoLibra. They usually turn out to be perfectly decent people, paying a fair price per picture as long as they can use it how they like.
The Dealer is constitutionally unable to pay the quoted price. “Can I have a discount on that?” or “What’s the best price you can give me?” or some similar tweet is its standard calling cry. No reason for this favour is provided. An offer of 10% often mollifies it, but slamming down the phone always works for me.
You can hear the Mendicant wringing its hands on the other end of the phone. “We’ve got a really low budget on this job, I know it’s a lot to ask but it will be terrific publicity for fotoLibra. Just this once? I know it’s difficult for you, it’s difficult for all of us at this time, heh heh, it’ll be so good for you, I’ll make sure there’ll be a big credit to fotoLibra, you’ll get lots of business …”
The Great Honour is the almost indistinguishable opposite of the Mendicant; it’s like looking in a mirror. “This is going to be so huge, you’re so lucky to be one of our favoured suppliers, now of course we can’t really pay you anything but we can give you a credit on 10 million copies in fifty countries, now you couldn’t buy that sort of coverage, go on, could you?”
The trouble is that apart from slamming down the phone I personally have no real mechanism for dealing with these approaches. I think I’ve worked out a strategy when all of a sudden the Dealer I’m talking to metamorphoses into a Global Megabuck before mutating into a Great Honour. Maybe I just don’t react fast enough.
My simple philosophy is that you get what you pay for. The only trick the microstock folk have taught us is that you persuade people you’re selling pictures for a dollar, then instead of doing that you sell them five thousand Credits — which may or may not be worth a dollar each. Yes, if you buy 5,000 crappy one credit images, they may cost you a dollar apiece. But who needs that many low-res, low-quality images?
It’s damn clever, there’s no denying it. There’s an offer to satisfy everyone. But the basic premise is misleading. It’s like the £5 flights on cheap airlines. They do exist, but it’s harder than you can imagine to profit from them.
You — almost always — get what you pay for.
Microstock: why would a reputable company do this to themselves?
April 7th, 2010
by Gwyn Headley
Managing Director
The following blog posting was written by Chris Barton, managing director of PhotographersDirect.com. You can read the original post plus the comments it has triggered here.
We’re posting it on the fotoLibra Pro Blog (with his permission) because Chris has articulated the basic flaw in microstock and low value photography, and his blog needs to be read by photographers and picture buyers alike. When people don’t care — as these picture users clearly don’t — then cost becomes the sole criterion. Value means nothing.
Chris writes:
I was looking at a company website today, with the possibility of putting some business their way, when something I saw there made me cringe involuntarily.
They say a picture is worth a thousand words. Well, this one has a lot to say. It says microstock. It says perfect-people perfect-world lowest-common-denominator cookie-cutter pile-them-high sell-them-cheap image.
Why would a reputable company want to be associated with those words?
The problem with this image is that it has that…. ‘Deja Vu’ feeling to it, and for a good reason.
So, do these guys come as a package? Have they moved on from “Best of the Web” to form the Corporate Team at “123 Greetings”?
As you would expect from such a high powered team, they speak fluent German…
… and some oriental language – you could probably find out which one if you bump into them at the:
and of course they come with a:Now, this may all just seem a bit of a joke, just poking fun at the short-sightedness of companies using cheap microstock images to represent their… well, image, but when it gets visibly misleading:
About us? They didn’t do a very good job of spotting this trouble on the horizon…
maybe financeme needs better financing if they don’t have any headshots of their own staff and can only afford microstock images…
I think that should read ‘Company Oversight’
…you end up questioning the credibility of the company itself.
I don’t believe these people really work at Targetti Poulsen…
…so why would I trust anything else that Targetti Poulsen have to say?
And if I am wrong and they do work there, are Targetti Poulsen aware that their ‘people’ moonlight at:
On a side note, ‘Bad Credit Cosmetic Surgery Loans dot co dot uk’ wins this month’s prize for “dodgiest domain name”.
My final example I think rounds off this topic in an appropriate way:
from their track record, getting these ‘good people’ to stay does not look promising…
Okay, so HireView Magazine used the same silly microstock image. But that photo at the top? That’s them. That’s the team at HireView. I am confident about that because it isn’t a perfect-people perfect-world lowest-common-denominator cookie-cutter pile-them-high sell-them-cheap image that has spread across the internet like a nasty virus. It is an honest picture, and because of that, I think I can trust HireView Magazine.
Which is more than I can say for the rest of these companies.
Companies need to think more carefully about the images they use. I suspect many businesses are unaware that the photos their designer has sold them are spread a-dime-a-dozen across the web. There is a good reason that microstock’s original catchphrase was “the designer’s dirty little secret”.
At the very least, reputable companies should look at using rights-managed rather than royalty-free images, so they will KNOW if the image is being used elsewhere and whether a competitor (or sometimes something even worse: “Cosmetic Surgery for mens, Get your Dream Shape like stars”) is using the same ‘team’ to represent their company. Or maybe they should follow HireView Magazine’s lead and actually hire a photographer to take real pictures of real people who work at their company. They may not be perfect, they may cost a bit more, but they will look genuine, and honest. And not just… cheap.
Thank you Chris — firstly for your permission to reproduce your blog here, and secondly for your righteous indignation at the short term, penny-pinching attitude of so many organisations. To mangle John Donne: “Every microstock sale diminishes us, because we are part of the photographic community.”
Standards? What standards?
Mountains into Molehills
April 1st, 2010
by Gwyn Headley
Managing Director
fotoLibra member John Cleare is a world-famous mountain photographer who made his reputation long before fotoLibra was even a gleam in my eye, so we can claim no credit for his fame, alas. Indeed, I handled the publicity for one of his mountain books back in 1979, so he knows whereof he writes (and shoots).
Brocken Spectre, Lochnagar ©John Cleare / fotoLibra
–
He sent me an email yesterday, lamenting the decline in standards of captioning, and I agree with every word.
I’ll share with you my indignation at the use, all too frequent these days, of wrongly captioned pictures by the media. It’s my current pet gripe, and I could recount a series of ghastly gaffs that I’ve noticed since digitisation became the norm.
Only the other day the Daily Telegraph ran a major travel feature on skiing at Lake Louise in the Canadian Rockies, illustrated by a (very nice) picture of Moraine Lake, which of course is somewhere else and is well known and easily recognisable to boot. Naturally I take note of the many pictures of Everest that I come across in the media — from the Times, to the BBC, to my wife’s magazines. Some 30% or more are not Mount Everest, yet are captioned as such. Colleagues tell me such happenings are all too frequently seen in their own fields too.
Is it that the photographer doesn’t caption the material properly ? Is it that Mr Getty doesn’t care ? Is it that the Picture Editor doesn’t care ?
I can’t see it happening with the fotoLibra system !
I’ve moaned about the matter to BAPLA many times over recent years but of course they can do little about it except to encourage “TRUTH”.
At the risk of blotting my copybook, I’ve moaned to guilty (?) picture editors and researchers in several really blatant cases. Even when we’ve known each other by name, in only one case has there ever been a response — and that was claiming the caption supplied was incorrect.
It may well have been true, but it’s as good excuse as any.
Thanks to digitisation, the whole picture industry has changed so much in recent years that the days of the small, specialist independent are in the past, perhaps fortuitously at a time when folk seem surprised that I’ve not retired long since. But of course like mountaineering, making pictures is a way of life from which one can never retire — I’ve done five books in the past eighteen months and led one excellent small expedition, although I suppose I shall gradually fade away in due course.
I do like the fotoLibra system, and for someone busy like myself, responding to specific picture calls is a convenient way to operate, besides airing pictures that no one would ask me for in the normal way, given my specialist reputation.
John has hit the nail on the head. There is a lot of sloppy work out there, and I don’t know whether it’s because people are too busy, overworked, stressed, tired, drugged, drunk or because they simply don’t care. Forty years ago if you did something wrong you got sacked. That can’t happen now.
And thank you John for your very kind comments about fotoLibra but the unpalatable truth is that it could occasionally happen. I don’t think many of our staff could readily distinguish between Moraine Lake and Lake Louise, so we have to rely on the accuracy of our members. We’ll correct errors where we’re sure we’re right (the Eiffel Tower is not white, circular and leaning), and thanks to the brilliant Colin Smedley our aviation photographic captions are the most accurate in the picture library world — but in the end we have to rely on the photographer.
Let’s work together to turn this picture captioning mountain into a molehill. For our part, it’s down to us to ensure the captions and keywords we give to our images are as precise and as accurate as possible. After they’re sold, publication is out of our hands — we can’t afford to go to the printers and stand over the Heidelbergs — but if the final image appears wrongly captioned or attributed, we can and always do make our displeasure strongly known to the buyer.
Don’t mess with fotoLibra members’ photographs!
autoFocus
March 18th, 2010
by Gwyn Headley
Managing Director
In her latest Newsletter Jacqui Norman reveals another new fotoLibra feature which is actually still on the drawing board.
It’s called autoFocus, and it’s envisaged as a rolling newsfeed of stories of interest to to picture buyers and photographers. I want it to appear as a tickertape band rolling across the screen but apparently there are technical problems with that which, though surmountable, are too development time intensive to commit to. We will see.
In whatever form it eventually appears it will feature stories drawn from a glittering variety of sources, from our favourite personal blogs to authoritative statements and declamations from industry bodies. Of course it will have to be selective simply because of the sheer volume of information available on the net, but it will not favour money, influence and brand loyalties over iconoclasm, plaudits, discoveries, brickbats and advice, or indeed vice-versa. It will not take sides on Canon vs. Nikon debates (or Exakta vs. Thornton-Pickard for our Heritage members).
But as you will realise these are all fine thoughts during work in progress. What we finally release may be quite different, but whatever happens it will only be as good and as useful as its source material. We want to make this as broad ranging as possible.
If you enjoy a photo blog, forum or website, and better still if you run or write one, please let us know so we can add it to autoFocus. Obviously it must have an RSS or Atom feed enabled, but don’t you worry your pretty little head about that, we’ll check it out.
We very much hope you’ll all enjoy it and find it useful, and we also hope you’ll tell us what you want to see.
Links You May Have Missed
March 17th, 2010
by Gwyn Headley
Managing Director
At the end of every year we do a round-up of all the fotoLibra Pro Blog postings throughout the year. Though we say so ourselves, it’s a useful reference to the way fotoLibra works.
Two articles in particular should be read by every fotoLibra member:
GREAT EXPECTATIONS tells you precisely what to expect when you go on line to try and sell your photographs. It’s based on the fotoLibra experience, but we don’t think it’s going to be that much different from any other agency.
THREE HUNDRED PIXELS PER INCH tells you why this is an upload requirement for fotoLibra, and how to achieve it. Yes, we do know resolution is an irrelevance as far as screen-based media goes, but read the piece carefully and you may just comprehend why we demand it.
So we’ve happily been sending links to these and other various blog postings, only to find people complaining they’re always directed to the same (and not necessarily relevant) entry.
The reason appears to be that we used bit.ly to abbreviate the URLs of our blog postings. We never knew it had a restricted shelf life, but certainly on the fotoLibra site all the carefully input bit.ly abbreviations over 6 months old defaulted to the most recent blog post.
So we’ve laboriously rewritten the links coding for the fotoLibra 2009 Pro Blog Index for the whole of 2009.
And now it should work for you. Sorry!