Posts Tagged ‘Velvia’

Farewell Kodachrome

June 22nd, 2009
Gwyn Headley

by Gwyn Headley

Managing Director

After 74 years, Kodak have pulled the plug on Kodachrome:

There will be photographers working today who have never used it.

They give us those nice bright colors, they give us the greens of summers, makes you think all the world’s a sunny day. I got a Nikon camera, I love to take a photograph, so mama don’t take my Kodachrome away.

But as it now accounts for “a fraction of one per cent of our film sales” and everyone knows no one buys film any more (oh yes they do) they’ve rather emotionally decided to drop it.

Despite Paul Simon’s “greens of summer”, Kodachrome wasn’t particularly good with greens. Red and yellow was its forte, like its logo and packaging. Rich red, vibrant yellow, and the high blue skies of summer. Simon WAS right in that it made you think all the world’s a sunny day.

Being based in Wales, a land so beautiful the sun dare not show his face, I found that Fuji Velvia captured the greys and greens of my homeland more accurately.

So we based the cost of a fotoLibra subscription on the price of a roll of Fuji Velvia. I wonder how much it costs now?

But Kodachrome was a classic film. It was great in the way a ’56 Chevy was great, and sadly just as relevant to today’s world.