Archive for February, 2015

How It Works

February 2nd, 2015

If fotoLibra is informed of any unauthorised usage of a fotoLibra image by a UK limited company we will immediately follow it up with a demand for payment. If that isn’t successful, and the image belongs to one of our Pro or Platinum contributors, we will institute court proceedings.

Getty Images allow bloggers to use their 30 million images for free. We will not pursue bloggers who use watermarked fotoLibra images, but we will send a request for them to link to the original Preview image on fotoLibra.

However, the commonest misuse of watermarked images from fotoLibra is by aggregation sites.  The Internet is a wondrous thing, God wot, and sometimes it will do things without reference to any human agency. Someone with a name like Dave Spart in NYC has created an aggregation site to generate stories. Its sole raison d’être is to attract humans to click on a link. That is all it does, and all it wants to do. As a result Mr Spart is now a billionaire.

What his app does is borrow, steal or create a story, usually in pictures, which then has a compelling headline added, so people are enticed to click and read it. The Mail Online loves using these. Spart then charges his advertisers per click. And he is very successful at attracting advertisers.

You’ve all seen what I mean: You’ll Never Believe What This Teenage Mom Found In Her Attic! or Awesome Landscape Photos Show Terrifying Effects Of Nature; 23 Fruits And Veggies That Practically No One Knew Existed. #5 Is Trippin’ Me Out or This Pilot Stuck His Camera Out The Window And What He Captured Will Blow Your Mind. You know the sort of thing. They Cannot Help Capitalising Every Word. And It Clearly Doesn’t Take Much To Blow A Typical Punter’s Mind.

One of the biggest click stories recently was based on a book titled “What I Eat” by Faith D’Aluisio and Peter Menzel. The writer and photographer spent four years and a million dollars researching, writing and photographing the book.  It was concentrated into 20 images online, headed with catchlines like “What People Eat Around The World”, “See The Incredible Differences In The Daily Food Intake Of People Around The World” and “80 People, 30 Countries And How Much They Eat On A Daily Basis.” Spart probably made a fortune from the feature. No payment — or even credit — was made to D’Aluisio and Menzel.

Is this fair? No.

Will it be stopped? No.

Will D’Aluisio and Menzel be compensated? No.

Will Spart get richer? Yes.

Will fotoLibra pursue unauthorised image usage on our contributors’ behalf? Yes, under the terms we have described above.

Will we sue Mr Spart? No. He’s in the US, and he’s richer than us. And he is probably unaware his site is using any of our images … if it is.

I’ve never found any of our watermarked images on his site.

But I’m still annoyed!