Posts Tagged ‘Google’
by Gwyn Headley
Tags: Aaron's Apps, Aaron's Time Machine, Adobe, Amazon, Apple, BAPLA, book publishing, books, CS3, CS4, drag and drop, easy upload, ebook, ebooks, Encyclopedia of Fonts, fotoLibra, Google, heritage, iphone, iphone apps, Macintosh, marketing photographs, Microsoft, Model releases, photography, Photoshop, picture library, picture sales, Prices, property releases, rights, selling photographs, selling pictures, stock agency, territories, upload checker, user experience
Here’s an index to the fotoLibra Pro Blog for the whole of 2009.
As I complained 6 months ago, it takes a surprising amount of time to compile, so if there are any WordPress experts out there who know how to automate this process, we’d love to hear from you.
If you’re new to fotoLibra, welcome, and may we suggest you read through the HINTS & TIPS section, and if nothing else read Great Expectations. If you enjoy a bit of controversy, read BAPLA Shock Horror.
Comments are welcome, even on old posts, and will be read and often responded to.
HINTS & TIPS
- Three hundred pixels per inch
- Shots of Redemption
- How To Take Aerial Photographs When You Haven’t Got An Aeroplane
- Great Expectations
- New fotoLibra
- Most Popular Searches
- White Labelling
- A Third of a Million
- Picture Calls
- fotoLibra DND & Checker 2.1 Released
- Drag ‘n’ Drop Upload Checker
- The New Picture Call Tab
- Search Engines and fotoLibra
- Yahoo Blocks Our Emails
- It’s got to be today
- 300,000 up!
E-BOOKS & PUBLISHING
- Free iPhone App: Aaron’s Time Machine: London Lyte!
- Orphan Books
- The Killer eBook Is Nearly Here
- UK Politicians Not Entranced by eBooks
- Primary School Books
- Getting ready for e-books and Graphics
- Kindle 2
- More Kindling
- The Killer Book for e-books
- Prophecies & Prophets
- Unpleasant Comments & Spam
- Cancelled Air Show
- Giving It Away For Free
- A heritage in photography
- Farewell Kodachrome
- The perils of publishing
- Happy New Year
by Gwyn Headley
The New York Times has published its annual list of ‘buzzwords of the year’. Two have been derived from book publishing, in which fotoLibra has a vested interest as publishers constitute our largest single market.
The words are ‘Vook’ and ‘Orphan Books’. ‘Vook’ is a neologism and ‘Orphan Books’ is a phrase rather than a word, but we’ll let that pass. Let’s deal with Vook first: its etymology is a combination of Video and bOOK content, in other words the killer ebook I described in this blog post without using the word vook. More recently, I got rather excited by this ad for Sports Illustrated which pretty accurately delivered what I was looking for in an ebook, only as a magazine. So what would this be? A vazine? Videodical? A Vag (Video mAGazine)?
Anyway, the first time I ever heard the term ‘vook’ was when I read the article this morning. So I’m not aware of it as a buzz word.
Orphan Books are defined by the New York Times as “volumes still in copyright but out of print and unavailable for sale, and whose copyright holders cannot be found.” The article says that the term ‘Orphan Book’ first rose to prominence in 2007, but “peaked this year with the fierce discussion over the proposed Google Books settlement.”
Orphan Book has a completely different meaning for me and many other authors and publishers. The real Orphan Book is one that is orphaned at birth, a tragedy shared with genuine orphans.
When an editor commissions a book and leaves the firm before the book is published, that creates an orphan book. Within a publishing house, the editor’s rôle is to deliver the best product he can, and to do that he has to talk up his babies to publicity, sales, marketing and of course the board. His books are better than the books from the other editors in the house; they are more marketable, better written, more intelligent, bigger sellers, indeed seminal. Few can remain unimpressed at the sight of an editor firing on all 16 cylinders to promote a favoured author or title at a sales conference.
But if that editor is no longer there to defend and promote the title, what happens to the book? I can tell you from bitter experience — it’s forgotten. There’s a contract, so the company is obliged to issue the book, but because no one remaining in the company is interested, it is not so much published as released into the community.
Three of my books were orphan books: Follies: A National Trust Guide: commissioned by Robin Wright (died shortly afterwards) and Liz Calder (left to found Bloomsbury). Eventually published by Jonathan Cape, 1986.
Architectural Follies In America: commissioned by Buckley Jeppson of the Preservation Press. Buckley left, the company was acquired by John Wiley & Son and the book was eventually published by them in 1996.
The Encyclopaedia of Fonts: Commissioned by Jane Ellis. Jane left over a year before a new managing director eventually allowed the book to trickle out in mid-December. Eventually published by Cassell Illustrated, 2005.
So where does the New York Times get Orphan Books from, to mean this quasi-legal grey area? From Google, of course. Google is not a book publisher and does not use a book publishing vocabulary, so it created this term to describe what is in fact a minute sector of the market. How many titles are we talking about in Google’s definition of an ‘orphan book’? How many books are there where the copyright holders cannot be found? Who is looking for them? How hard are they looking?
If I owe somebody money, they always manage to find me. But if money is owed to me, the difficulty of tracking me down becomes exponentially greater. Creating a snappy phrase — even by appropriating one that’s already in use within the trade for a common occurrence — gives visibility to an otherwise overlooked and unimportant sector of the market.
And interestingly it might help to divert attention from much larger, yet less transparent, activities being carried on elsewhere.
by Gwyn Headley
I recommend anyone joining fotoLibra to read the Great Expectations blog posting to find out more about the exciting community they are joining.
Ben Shipley posted a comment which I said I’d answer in a new posting. Now David Carton has reminded me that I haven’t answered it, so here goes. First, Ben’s original comment:
It would be nice if the list view showed lightbox adds as well as views (at present the only way to get this info is to try to delete the photo).
Also, after working with other libraries, I am not sure what “views” means – did the photo show up among 1,000 others, or did someone actually bring up the full-size preview? And is that “someone” a valid customer or does it also include fellow members?
The best thing about fotolibra for my money is the way you all try to keep members informed – you seem like a very cool bunch of souls in general – but one can never get too much clarity, especially when it comes to what is selling out there.
Along same lines, I am curious where you see yourselves in the photo universe – what niches you aim for, where you saw this going when you started, where you see it headed today, where you fit into the whole amateur/professional photography experience, not just commercial stock. We get hints from Jacqui, but clarity definitely breeds patience.
Right. The first request is a simple feature enhancement. We already gather this information; the problem is figuring out to feed it to you in a neat, uncluttered, intelligible way. The data feed you currently get has nine columns; adding a tenth is going to make it uglier. We will work this out. It may involve having to drop down through layers of data.
‘Views’ (I answered this) means Thumbnails that have been clicked on to create Previews. The people who click could be either buyers or sellers; if they’re not logged in we don’t know who they are.
We always enjoy compliments. Thank you for that one.
OK, here’s the big one. In our photo universe, we’re not Getty Images, Corbis or Alamy. We’re much smaller, much more flexible, faster and much more personal. Buyers deal directly with the owners of the company, not a nominated ‘account handler’. Some people love this, others actually prefer anonymity and disengagement. When did you last speak to someone from Amazon, Adobe, Google, Microsoft or Apple? But you probably give them your money.
In Britain there are over 600 picture libraries. 440 of us are serious enough about the business to pay an annual subscription of about £500 to BAPLA. In terms of visitors to our web site, we come eighth. So we’re in the top 2%, and we only started 5 years ago. But we still need to do better.
Our major market is book publishing. It’s a market we know and feel comfortable with. We don’t reach ad agencies and design groups as we should. We sell to calendar and greetings card publishers. We don’t do much in the way of celebrities, news or sport.
We started with the intention of providing access to family albums, shoe boxes, the fading photographs in Granny’s attic. But we were swamped by the digital revolution.
HERE’S THE BOMBSHELL. We still want those pictures, so now we’ve decided to do something about it.
Alongside the existing Member, Pro Member and Platinum Member accounts, we are creating a completely new membership category.
It’s going to be called HERITAGE MEMBER. It is completely FREE, and it gives you UNLIMITED storage.
WOW!! I hear you shout. What’s the catch?
The photographs must have been taken before January 1st 1980. They must adhere to our Submission Guidelines.
And that’s it.
Membership will run in tandem with your existing fotoLibra membership. Full details will come with the formal announcement. We hope to have this in place by the beginning of September.
by Gwyn Headley
We had an email from fotoLibra member Jon Lees this morning. He wrote
I uploaded a image (Belfast Duck Tours) on Tuesday, supplied several keywords and a title. I ran a Google search on the subject matter this afternoon and did not get one fotoLibra hit. In fact there are not many hits on this subject matter, the business website and old newspaper article from an earlier press release, so in theory finding my picture should be very easy? Similarly searching for my photo of the Marine Current Turbine fails to generate any hits without mentioning fotoLibra in the search. Is this then a failing of the website, or are sales not generated this way? I must admit I know little about how search engines generate their information, but surely there must be a way of raising the site profile?
Given that the Google search robot alone uses up 4 gigabytes of our bandwidth every month trawling the fotoLibra site, we asked our Technical Development Manager Damien to respond. This is what he wrote:
What we aim to do is to improve the fotoLibra user experience for both buyers and sellers.
Search engines have hundreds of thousands sites to crawl every day, and many of them have thousands of pages. Though we give them instructions to help them find pages or combinations they would not necessarily guess, and try to add and present as much as possible relevant and descriptive data — we recently added metadata, categories, and collection names, which they would not have guessed — we can’t force, or even suggest to them, what they should do.
So they sometimes crawl aimlessly. They simply visit, so to speak.
But they usually have something precise in mind, and will query terms they know they don’t have enough relevant data about. And they do the same on other websites. Once they’ve gathered data, they are the ones who finally “decide” what and who is to rank higher, using complex algorithms.
This process can take weeks.
We can’t force them. They might feel we’re trying to fool them.
So what is important is: relevant and correctly spelled keywords. Informative, concise captions AND descriptions, in good English. Search engines just can’t analyse what’s in a picture, yet. They rely on the surrounding text which is expected to be descriptive. And search engines “prefer” good English, and tend to ban what they call “keyword stuffing”.
Another crucial point: other sites have to link to fotoLibra. We have to be the site people talk about.
Photographers’ sites have to link to us. fotoLibra has a wide range of very professional and specific pictures: specialised sites have to link to pictures on this particular domain too.
And so should forums, blogs, articles or anything that deals with picture researchers.
Because people interested in the subject read them, and they’re crawled by the search bots as well.
So, if anyone wants his pictures to be more likely to rank higher, he also has to post on forums or blogs or whatever he likes and uses to share his passion, and to tell people that he’s got amazing, rare, high quality pictures on that given subject, and that they are available at this place which has got hundreds of great pictures of his: fotoLibra.
There is no magical receipe. We’re trying to present and emphasize what’s good in it. If it helps the user finding images he’s looking for, the search engine will feel it does too. We’re targeting the improvement of user experience rather than being rigidly search engine compliant, like a porn site. The pictures are getting increasingly accurately described. The Pro Search tool is always improving. Then it gets better for everyone. That’s part of our job.
We have great quality images that people won’t find because they’re poorly captioned or keyworded. That’s the responsibility of fotoLibra’s members.
Good images must be advertised and talked about. People have to spread the world around the web, and elsewhere.
And that’s a part of all our jobs.