Posts Tagged ‘Aaron’s Time Machine’

eBook Pricing

February 15th, 2010

I needed to brush up on my SEO (Search Engine Optimisation) awareness so I thought I’d buy an ebook on the subject, instead of waiting around for the print version to arrive.

Because if anything’s got a short shelf life it’s going to be a book about how to improve your web site.

As I’m a member of a thriving LinkedIn community called “Ebooks, Ebook Readers, Digital Books and Digital Content Publishing” I thought I’d solicit the help of my fellow members and so I asked them “Can anyone recommend a good ebook about SEO? ANY ebook on SEO seems to be hard to find.”

They responded generously. I chose “SEO Warrior” by John Jerkowicz, for two reasons: it was the most recently published book on the subject (see comment above about short shelf lives) and it was published by O’Reilly, a trusted name in computer publishing.

It was suggested by Jill Tomich, the CEO of eBookPie, together with a link through to the page on her site where I could buy it: This was great. Just what I wanted. It was only $30.69.

But something made me pause. When I got my iPhone, I bought the O’Reilly “Missing Manual for the iPhone”. And it cost me £2.99. So I went to the iTunes store and found 600+ O’Reilly titles ranging from free (free is a price point) to £3.49. And there was “SEO Warrior” for £2.99.

Reader, I bought it.

Now everyone knows that O’Reilly are smart guys. Perhaps they can explain to me the following price structure for “SEO Warrior”:
Recommended retail price, USA:$44.99, UK £34.50

Print copy, Amazon USA: $29.69
Print copy, Amazon UK: £18.41
eBook, eBookPie USA: $30.69
eBook, iTunes App Store UK: £2.99

As an App developer myself (Aaron’s Time Machine: New York will very shortly be released) I know that Apple take 30% from the sale of any app. So what’s the thinking behind O’Reilly selling the same product (OK, in different formats) at prices ranging between $44.99 and $4.69? A near tenfold difference? How does the author feel about his royalty?

Please tell me. I’m really curious.

Yes, I feel bad about not buying it from Jill Tomich’s site, as she was so kind as to point me to it. But not as bad as I’d have felt if I’d paid $30 for the ebook and an hour later found it being sold for £3.


Kindle for the iPhone

January 13th, 2010
Gwyn Headley

by Gwyn Headley

Managing Director

Amazon announced a Kindle app for the iPhone a while ago; I’ve just got round to downloading it.

Now I’m a fan of ebooks. It’s a great concept, and therein lies the future — but I still have reservations. I don’t think there will be a tipping point from print to ebooks any time soon.

It won’t happen as quickly as many gurus hope it will, because
1. New ebook readers are announced daily. One format must achieve dominance, by which I mean 80%+ of the market.
2. That format has to do everything: colour, sound, movies, the lot
3. They are furiously expensive
4. We’re not there yet

Amazon famously announced that on Christmas Day more ebooks were downloaded than than they sold printed books. The future had arrived.

Well, durrr. Who is going to be on line buying books on Christmas Day? And who is more likely to be sitting in their solitary flat with the turkey pizza shoved under the door, endlessly scanning the internet for stuff to download?

Weren’t 8 out of 10 of their top selling ebooks all giveaways? How many of the print titles were free? I think we’ve been handed some spurious statistics here, and it’s been repeated all over the place.

The chatterati WANT ebooks to succeed. And of course they will. But a lot of people have got to get their acts together pretty damn quickly if it’s going to happen any time soon.

What prompted this? Well, I downloaded the Kindle app, and then I downloaded an ebook from Amazon.

And this is what I saw:

Well, I’m sorry — I gave up right away. There are graphic standards to keep to in this world, and I refuse to dumb down to


which is beyond pathetic as any sort of commercial offering.

Keep trying, chaps. I’m sure you’ll make it eventually.

The ebooks that Neil Smith and I have produced for Aaron’s Apps are attractive, readable, innovative, colourful, non-linear, a new way of presenting a guide book, a new way of presenting history, and (though of course I’m saying all this myself) a genuinely new way of reading a book. These are guide books that follow YOU about, not the other way around. One huge illustration, eight feet by six feet, 160 pages which you can read in any order, and a nifty way to locate yourself in a city 200 years ago, as easily as today. Impossible to replicate in a printed book.

Now THAT’s what I call an ebook. The world should be beating a path to our door.


Here’s an index to the fotoLibra Pro Blog for the whole of 2009.

As I complained 6 months ago, it takes a surprising amount of time to compile, so if there are any WordPress experts out there who know how to automate this process, we’d love to hear from you.

If you’re new to fotoLibra, welcome, and may we suggest you read through the HINTS & TIPS section, and if nothing else read Great Expectations. If you enjoy a bit of controversy, read BAPLA Shock Horror.

Comments are welcome, even on old posts, and will be read and often responded to.















Gwyn Headley

by Gwyn Headley

Managing Director

This isn’t strictly fotoLibra business, so I’ll simply refer you to the fotoLibrarian blog where this fantastic free offer is soberly and modestly described: