Posts Tagged ‘marketing photographs’
The Keyword Poem
January 29th, 2010
by Gwyn Headley
Managing Director
I’ve lifted the following verbatim from Jacqui Norman’s regular newsletter to fotoLibra members.
“This strange poem, discovered on a fotoLibra server, lists in strict sequence the most commonly used keywords for the images in the fotoLibra archive. It’s more likely to have been on an Apple XServe than an HP Proliant, but all we know for sure is that this is the precise unedited and unaltered order of frequency of all keywords. Words appear individually; where they appear as if they could be linked, such as in
yellow
stone
east
africa
they’re not; that’s just the way the mop flops. Oh yes — and we inserted the punctuation and line breaks where we felt it to be right.
Of the water — England — and sea blue nature: UK!
White sky in park, travel, architecture: Britain!
Red landscape, river, beach, city tourism, north united, holiday trees.
A green south coast (formula Europe).
National great, grand black Wales.
London building garden, British west;
Flower, lake, old bird tourist art.
Summer kingdom, prix heritage, flowers tree to boat on wildlife people.
One Church — Scotland! Street winter history, new vacation bridge.
Mountains young, view wild, sand countryside, house (yellow stone) —
East Africa?
USA?
Clouds, snow, mountain, transport, country sport, car, animal island, town colour — Italy! Boats, sun …
America: light tower, road holidays, sunset world.
Castle: English man attraction portrait. Autumn birds, buildings spring, fishing; grass, air — life.
Animals rocks harbour, from up plant rock Spain food plants. Woman by colourful France at natural historic walking religion; village leisure leaves China bay forest seaside girl.
American sunny night (racing culture) ocean gardens — coastal brown — scenic day valley war with motor.
Ireland: ancient David beauty, wall orange.
Traditional beautiful wood female children, aircraft farm woodland royal field; pink color, hill high — reflection.
Sunday states steam evening is market for lifestyle. Close religious centre!
Head flying, canal weather, abstract ice coastline.
Cold railway district. Environment islands? Scene bright.
Horizontal rural Yorkshire; Canada; Asia; European child.
Stunning, isn’t it? Eat your heart out, Gerard Manley Hopkins. Can an Apple XServe be nominated for Poet Laureate?”
Talking about poetry, last year the local council in Gwynedd put on a series of Poetry Appreciation night classes, so along went Jacqui Norman. Only women showed up. Typical.
Jacqui had a word with the organizer, who this season announced the same course renamed as Advanced Poetry Appreciation. It’s now packed out with men.
fotoLibra 2009 Pro Blog Index
January 7th, 2010
by Gwyn Headley
Managing Director
Tags: Aaron's Apps, Aaron's Time Machine, Adobe, Amazon, Apple, BAPLA, book publishing, books, CS3, CS4, drag and drop, easy upload, ebook, ebooks, Encyclopedia of Fonts, fotoLibra, Google, heritage, iphone, iphone apps, Macintosh, marketing photographs, Microsoft, Model releases, photography, Photoshop, picture library, picture sales, Prices, property releases, rights, selling photographs, selling pictures, stock agency, territories, upload checker, user experience
Here’s an index to the fotoLibra Pro Blog for the whole of 2009.
As I complained 6 months ago, it takes a surprising amount of time to compile, so if there are any WordPress experts out there who know how to automate this process, we’d love to hear from you.
If you’re new to fotoLibra, welcome, and may we suggest you read through the HINTS & TIPS section, and if nothing else read Great Expectations. If you enjoy a bit of controversy, read BAPLA Shock Horror.
Comments are welcome, even on old posts, and will be read and often responded to.
HINTS & TIPS
- Three hundred pixels per inch
- Shots of Redemption
- How To Take Aerial Photographs When You Haven’t Got An Aeroplane
- Compression
- Great Expectations
- RSVP
ABOUT FOTOLIBRA
- New fotoLibra
- BOMBSHELL
- Most Popular Searches
- White Labelling
- A Third of a Million
- Picture Calls
- fotoLibra DND & Checker 2.1 Released
- Drag ‘n’ Drop Upload Checker
- The New Picture Call Tab
- SPQR
- Search Engines and fotoLibra
- Yahoo Blocks Our Emails
- It’s got to be today
- 300,000 up!
ADOBE
BAPLA
CUSTOMERS
E-BOOKS & PUBLISHING
- Free iPhone App: Aaron’s Time Machine: London Lyte!
- Orphan Books
- The Killer eBook Is Nearly Here
- UK Politicians Not Entranced by eBooks
- Primary School Books
- Getting ready for e-books and Graphics
- Kindle 2
- More Kindling
- The Killer Book for e-books
IT
LAW
MISCELLANY
- Winterval
- Reunited
- Prophecies & Prophets
- Unpleasant Comments & Spam
- Proto-foto-Libra
- Cancelled Air Show
- Giving It Away For Free
- A heritage in photography
- Farewell Kodachrome
- The perils of publishing
- Happy New Year
NETWORKING
NEWS
PICTURE CALLS
SECURITY
TRADE FAIRS
Reunited?
November 5th, 2009
by Gwyn Headley
Managing Director
99% of our Support queries ask “How do I make my pictures 300 ppi?”
Well here is the answer, but this morning we had a support query of a different nature:
I am trying to trace Rock Hardplace, who was a friend of mine in New York 40 years ago and on doing a yahoo search found some photos by him on your site – when I knew him he was a budding fashion photographer. I don’t expect you to give out personal information, but is there a way I could track him down through you?
Fifi L’Amour
Well, we don’t disclose our members’ contact details, but of course we’re more than happy to forward emails, especially ones like this.
I hope it’s a nice surprise. Maybe it’s an invitation to the triplets’ 40th birthday celebrations?
Of course, the names have been changed to protect the innocent.
BAPLA’s response to our complaint
October 30th, 2009
by Gwyn Headley
Managing Director
If we were astonished when we heard BAPLA’s plans to go into business on Tuesday, we were grateful and even more astonished by the overwhelming flood of support from so many people to our last blog posting.
Simon Cliffe, the BAPLA Director, used the fotoLibra blog to post his refutation of our complaints, happily writing “The great thing about blogs is that you get an opportunity to respond, which is what I’m doing now.”
He subsequently posted an intemperate attack on fotoLibra on the BAPLA site, accusing us of posting
“a blog that was full of misconceptions that led to many inaccurate statements. Due to the potentially destructive and libellous accusations, BAPLA is forced to respond to reassure members and the industry that fotoLibra is completely mistaken in its perception of BAPLA’s future plans.”
Destructive? Libellous? The great thing about a closed website like BAPLA is that no one gets an opportunity to respond. So we can’t comment on what Simon wrote in the way that Simon could on our blog. We have to reply here.
We are not remotely worried by the sale of mugs and mousemats. That’s an irrelevant diversion. What concerns us is, as we wrote in Wednesday’s blog, is that
“The BAPLA Academy will be directly competing for the subscriptions of the same photographers who supply fotoLibra with its top images. The same graduates, keen amateurs, semi-pros, wedding and studio photographers we work hard to attract, encourage and foster. It’s not about print and mousemat sales versus rights sales, it’s about diverting a body of good, keen and potentially great photographers to ally with BAPLA rather than fotoLibra. That’s not BAPLA’s remit.”
Yet Simon missed that. He writes
“This is the only part of the BAPLA Academy which they seem to have registered; the sale of prints to the public.”
That doesn’t concern us in the least, Simon. We’ve already said that.
What truly concerns us is this: The public purse is only so deep. Who is going to want pay a subscription to fotoLibra as well as to BAPLA? You don’t buy Nike and Reebok, you buy one or the other.
We agreed with Simon at the AGM that we would meet up to discuss this when he returned from his holiday. We’re still expecting to. As we wrote on Wednesday:
“But if they’re determined to do it, then they should talk to us — once we’ve overcome our horror and dismay. We are better placed than any other organisation to help them.”
So Simon posted (on our blog):
“I have agreed a deal with our commercial partners who under my instruction, are getting the project up and running (including full market research), promoting the project and managing the project going forward.”
So it’s a fait accompli. Our participation, advice, help, whatever will clearly not be required. We don’t know who these commercial partners are, or what experience they have in setting up, maintaining and growing a subscription-based roster of photographers.
What is a Trade Association for, if not to listen to and act on behalf of its members? We’re astounded by a move that threatens our livelihood, and our own trade association — to whom we pay subscriptions which presumably go to fund their ‘commercial partners’ — responds to our justifiable concerns by describing them as “destructive and libellous”.
Is that supportive?
BAPLA Shock Horror
October 28th, 2009
by Gwyn Headley
Managing Director
Yesterday was the Annual General Meeting of the British Association of Picture Libraries and Agencies, our trade body. BAPLA represents the interests of picture libraries large and small, and fotoLibra has been a member since before we started trading. There is a link to the BAPLA web site on every single page of the fotoLibra site.
Nothing prepared us for what we heard at the AGM. Times are tough for everyone, BAPLA as well as fotoLibra. They’ve lost about 50 members over the past year or two, and as the annual fees are substantial, that makes a hefty dent in their finances.
So they have cast around for a way to improve their cash flow. And they’ve come up with the same idea that we came up with seven and a half years ago.
They’ve invented fotoLibra.
More precisely, they have created something called the BAPLA Academy. The idea is that photographers pay an annual fee and get to upload their images to the BAPLA web site where they can be viewed and made available for “non-commercial sales” (a wonderful oxymoron on a par with business ethics, or military intelligence).
I don’t have all the details to hand, because all this came from the BAPLA Director’s presentation and we don’t have a hard copy. But as I stared slack-jawed in amazement at the screen he blithely described the business plan of fotoLibra — except we provide commercial sales; our members make money from their photographs. That’s the whole point of fotoLibra; otherwise they might as well be on Flickr.
The concept of fotoLibra was to provide a platform for any photographer to make money selling his pictures. No tortuous submission procedure, no minimum upload, no “professionals only” barriers, no elitism — just raw market forces. Display and sell. And we provide all the advice and tools the photographer needs to achieve that aim. Jacqui Norman does an astounding job of advising, chivvying, helping, correcting, and pushing fotoLibra member photographers to make their images as saleable as possible. The web site and the Submission Guidelines are packed with information, advice, hints and tips.
Now our own Trade Association — the guys we pay to represent our interests — have announced that they are setting up in direct competition to us. Yvonne and I could not believe what we were hearing. Up went Yvonne’s hand. She was ignored. From personal experience I knew that was a bad move on BAPLA’s part — you ignore Yvonne at your peril. And indeed after the AGM she cornered the BAPLA President, the BAPLA Chairman and the BAPLA Director and subjected them to a withering blast. If they’d forgotten about fotoLibra — as they obviously had — then they were left in no doubt whatsoever that one section of their happy community was disaffected by news of the BAPLA Academy.
They attempted to placate us. The BAPLA Academy was no threat or competition to fotoLibra whatsoever. They’d trialled it with focus groups, and it wasn’t going to be a problem. But looking into their troubled eyes, we could see this was going to be a BIG problem. They simply hadn’t thought of us.
We’ve done this. We’ve sweated blood to set fotoLibra up and it has cost us a fortune. We know how hard it is. It’s a full time job for eight people. And there are only five of us. Without the help of a company like ours, a company that has already ploughed this unique furrow, BAPLA with its 2.5 staff and its capital derived entirely from member subscriptions is going to have a hell of a hard time running this Academy.
The BAPLA Academy will be directly competing for the subscriptions of the same photographers who supply fotoLibra with its top images. The same graduates, keen amateurs, semi-pros, wedding and studio photographers we work hard to attract, encourage and foster.
It’s not about print and mousemat sales versus rights sales, it’s about diverting a body of good, keen and potentially great photographers to ally with BAPLA rather than fotoLibra. That’s not BAPLA’s remit.
But if they’re determined to do it, then they should talk to us — once we’ve overcome our horror and dismay. We are better placed than any other organisation to help them.
New fotoLibra
October 1st, 2009
by Gwyn Headley
Managing Director
We’ve kept our heads down over the past few weeks but now, finally, it’s complete.
The new fotoLibra web site was launched a couple of hours ago. It looks great, it has a host of new features and it’s just as reliable and fast as it ever was.
Now we’re going to go out and party. So I’ll describe it to you tomorrow. But if you can’t wait, then explore fotoLibra.com right now.
Frankfurt Appointments
September 16th, 2009
by Gwyn Headley
Managing Director
I’m booking myself appointments at the Frankfurt Book Fair. I don’t bother with my old pals, because I’ll run into them anyway. I will check with the contacts I already have to see if they’ve got a few spare minutes so we can catch up.
But what I’ll concentrate on is the publishers we don’t already have relationships with; in other words, I’m cold calling.
And a more fatiguing, depressive, unwelcoming task is hard to imagine. There must be some, I suppose.
At least I’m not getting rejected on the phone. I’m emailing these people, and I’m selecting publishers who specialise in illustrated books and who therefore presumably need a good supply of images.
THEN I get rejected. No comprende.
Of course, I get a slew of appointments out of it. Most people are polite and happy to fix a meeting. That’s great. Many simply don’t respond. Fair enough. Some reply and they’re all booked up. Fair enough. Some reply saying they’re the wrong person. Fair enough.
But I am constantly surprised by the steady minority of business people who are shocked and appalled by an unsolicited approach. How dare I contact such important people and suggest they soil their hands by shaking mine? What possible reason would a publisher of illustrated books have for meeting someone from a picture library? What temerity!
These aren’t casual rejections. They’ve often done a little bit of research so they can mention a competitor, or refer to a field in which we have little expertise (increasingly rare nowadays). There is a basic intent to wound.
I don’t know if it makes us less important and them more so. It can’t be that, because it doesn’t work.
Human nature I guess, hitting blindly out at someone unknown, on a par with my impotent raging at voicemail and bank security questions.
Most Popular Searches
September 4th, 2009
by Gwyn Headley
Managing Director
When new members join fotoLibra they occasionally ask us questions (prodding us to see if we’re mortal, I suppose). If they do ask, perhaps the most common is “What are people searching for?”
It’s easily answered, and it’s of no commercial use to them or us.
The answer is
1. Sex
2. Breasts
3. Tits
Need I go on?
A professional picture buyer doesn’t do repeated searches anyway, so it’s hard to analyse the information. Most of them simply tell us what they want and leave us to do the searching, which is why we keep rabbiting on to our members about the importance of key words.
When I saw a list of the most pirated ebooks this year I had a feeling I could guess what would be on it. I was not wrong.
These are the books that have been downloaded through BitTorrent between 100,000 and 250,000 times this year:
1. Kamasutra
2. Adobe Photoshop Secrets
3. The Complete Idiot’s Guide to Amazing Sex
4. The Lost Notebooks of Leonardo da Vinci
5. Solar House – A Guide for the Solar Designer
6. Before Pornography – Erotic Writing In Early Modern England
7. Twilight – Complete Series
8. How To Get Anyone To Say YES – The Science Of Influence
9. Nude Photography – The Art And The Craft
10. Fix It – How To Do All Those Little Repair Jobs Around The Home
Depressing, but not as depressing as I’d feared.
A Third of a Million
September 3rd, 2009
by Gwyn Headley
Managing Director
fotoLibra passed the third of a million images online mark this morning.
fotoLibra’s Gwyn Headley is speaking at a seminar at the Frankfurt Book Fair titled “From Gutenberg to Google: The Use of Imagery in Publishing.” It will be held on Friday October 16 at 10:00 in the Workshop-Raum.
fotoLibra’s unique feature for book publishers is its Picture Call — publishers can send a list of images they are looking for and fotoLibra’s 17,000 photographers in 160 countries go out and take them, with no obligation on the publisher.
Well, durrr!
August 28th, 2009
by Gwyn Headley
Managing Director
Big business versus protestors: an American protest group is up in arms because a Powerful Coal Lobby is using images bought from a picture library to depict their supporters.
I guess what they want is for the Powerful Coal Lobby to go out and gather all its supporters together and photograph them to use in its propaganda. Then they can see for real the horns and tails they expect to see worn by PCL supporters.
Instead the PCL bought their pictures from a picture library. Well, durrr!
That’s precisely what picture libraries are for.
These are model released, royalty free images. They can be used for any purpose the purchaser wants.
If the people being photographed have any moral objections to their image being used to promote things they don’t approve of, such as guns, pornography, tobacco etc., they always have an opt-out clause, as all fotoLibra members have for every image they upload. Not many of our people use it, so we assume most of our members are happy to have their Royalty Free images used to promote taxes, the government, banks or any other form of corporate or institutional villainy.
These models clearly don’t mind their images being used to promote the coal industry. So why shouldn’t they be? The protest group could just as easily buy the same image from the same supplier and promote it as a bunch of people implacably opposed to coal mining in any form. The big thing about these RF sales is that they’re non-exclusive — the good guys can use them just as readily as the bad guys.
You can see the images and the story here, and there is also a lesson to be learned for all photographers — there is always a market for photographs of people and groups of people against a white background.
Backgrounds are very important. They should not detract from the subject. Hence the popularity of plain white backgrounds — the Dorling Kindersley effect, as we call it. If you haven’t got a plain white background to hand, try opening up your lens to f1.2.
The other lesson to be learned is when you look at the (otherwise bizarre) pricing structure offered by the agency which sold the pictures, one thing is eminently sensible: the bigger the pixel dimensions of the picture, the more pricing options the buyer has. So it always makes sense to upload the biggest files you can.
Lesson over for today.