Posts Tagged ‘picture sales’

At the end of every year we do a round-up of all the fotoLibra Pro Blog postings throughout the year. Though we say so ourselves, it’s a useful reference to the way fotoLibra works.

Two articles in particular should be read by every fotoLibra member:

GREAT EXPECTATIONS tells you precisely what to expect when you go on line to try and sell your photographs. It’s based on the fotoLibra experience, but we don’t think it’s going to be that much different from any other agency.

THREE HUNDRED PIXELS PER INCH tells you why this is an upload requirement for fotoLibra, and how to achieve it. Yes, we do know resolution is an irrelevance as far as screen-based media goes, but read the piece carefully and you may just comprehend why we demand it.

So we’ve happily been sending links to these and other various blog postings, only to find people complaining they’re always directed to the same (and not necessarily relevant) entry.

The reason appears to be that we used bit.ly to abbreviate the URLs of our blog postings. We never knew it had a restricted shelf life, but certainly on the fotoLibra site all the carefully input bit.ly abbreviations over 6 months old defaulted to the most recent blog post.

So we’ve laboriously rewritten the links coding for the fotoLibra 2009 Pro Blog Index for the whole of 2009.

And now it should work for you. Sorry!

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I really can’t get my head around microstock websites. The bit I can’t understand is why the participating photographers think so little of their work that they’re prepared to value it so cheaply.

Someone recently asked on a Canon forum “Has anybody had experience of using Fotolibra to sell pictures?” Having just helped send out over 100 sales notifications so far this week I thought I could answer that, but my application to sign up to the forum has not yet been verified.

Someone wrongly assumed fotoLibra was a microstock site and posted an answer linking to three blogs recounting experiences with these kinds of agencies. They weren’t universally positive. Out of interest, here they are:

Microstock Tips | Pixels Away | Erik Kolstad’s Blog

They are not right up-to-the-minute (the market has almost stiffened and died since these figures) but none the less I am astounded at how little these supplying photographers are prepared to accept. Have they no pride in their work?

One wrote:

I’m a climate scientist in Bergen, Norway. Starting in 2008, I have been contributing to a number of stock photography sites. I started out with iStockphoto, and after a while I joined Shutterstock and Dreamstime as well. Now I have quit Shutterstock, largely because of their ridiculous royalty scheme (they pay you $0.25 for each customer download). I’m currently trying out SnapVillage, Fotolia, 123rf.com and the German agency PantherMedia.

I couldn’t help but respond, although unfortunately I do sound a bit sniffy from time to time:

May I correct you? You are not actually trying out stock photography sites, you are trying out MICROstock photography sites.

Proper picture libraries such as fotoLibra.com sell fewer images than the microstock sites because we value the work of photographers more highly, and therefore charge accordingly.

You would probably only sell a fiftieth of what you could sell on a microstock site through fotoLibra.

But you would probably earn a hundred times as much.

Our average picture sale for a rights managed image is €56 / $77 / £51. Standard fotoLibra photographers get 50% of that.

So one fotoLibra sale would normally net you $38.50 / £25.50. That’s the equivalent of 154 sales through Shutterstock.

I think that’s a very compelling argument. I have no doubt the microstock apologists will disagree.

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Here’s an index to the fotoLibra Pro Blog for the whole of 2009.

As I complained 6 months ago, it takes a surprising amount of time to compile, so if there are any WordPress experts out there who know how to automate this process, we’d love to hear from you.

If you’re new to fotoLibra, welcome, and may we suggest you read through the HINTS & TIPS section, and if nothing else read Great Expectations. If you enjoy a bit of controversy, read BAPLA Shock Horror.

Comments are welcome, even on old posts, and will be read and often responded to.

HINTS & TIPS

ABOUT FOTOLIBRA

ADOBE

BAPLA

CUSTOMERS

E-BOOKS & PUBLISHING

IT

LAW


MISCELLANY


NETWORKING

NEWS

PICTURE CALLS

SECURITY

TRADE FAIRS

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Reunited?

November 5th, 2009

99% of our Support queries ask “How do I make my pictures 300 ppi?”

Well here is the answer, but this morning we had a support query of a different nature:

I am trying to trace Rock Hardplace, who was a friend of mine in New York 40 years ago and on doing a yahoo search found some photos by him on your site – when I knew him he was a budding fashion photographer.  I don’t expect you to give out personal information, but is there a way I could track him down through you?
Fifi L’Amour

Well, we don’t disclose our members’ contact details, but of course we’re more than happy to forward emails, especially ones like this.

I hope it’s a nice surprise. Maybe it’s an invitation to the triplets’ 40th birthday celebrations?

Of course, the names have been changed to protect the innocent.

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If we were astonished when we heard BAPLA’s plans to go into business on Tuesday, we were grateful and even more astonished by the overwhelming flood of support from so many people to our last blog posting.

Simon Cliffe, the BAPLA Director, used the fotoLibra blog to post his refutation of our complaints, happily writing “The great thing about blogs is that you get an opportunity to respond, which is what I’m doing now.”

He subsequently posted an intemperate attack on fotoLibra on the BAPLA site, accusing us of posting

“a blog that was full of misconceptions that led to many inaccurate statements. Due to the potentially destructive and libellous accusations, BAPLA is forced to respond to reassure members and the industry that fotoLibra is completely mistaken in its perception of BAPLA’s future plans.”

Destructive? Libellous? The great thing about a closed website like BAPLA is that no one gets an opportunity to respond. So we can’t comment on what Simon wrote in the way that Simon could on our blog. We have to reply here.

We are not remotely worried by the sale of mugs and mousemats. That’s an irrelevant diversion. What concerns us is, as we wrote in Wednesday’s blog, is that

“The BAPLA Academy will be directly competing for the subscriptions of the same photographers who supply fotoLibra with its top images. The same graduates, keen amateurs, semi-pros, wedding and studio photographers we work hard to attract, encourage and foster. It’s not about print and mousemat sales versus rights sales, it’s about diverting a body of good, keen and potentially great photographers to ally with BAPLA rather than fotoLibra. That’s not BAPLA’s remit.”

Yet Simon missed that. He writes

“This is the only part of the BAPLA Academy which they seem to have registered; the sale of prints to the public.”

That doesn’t concern us in the least, Simon. We’ve already said that.

What truly concerns us is this: The public purse is only so deep. Who is going to want pay a subscription to fotoLibra as well as to BAPLA? You don’t buy Nike and Reebok, you buy one or the other.

We agreed with Simon at the AGM that we would meet up to discuss this when he returned from his holiday. We’re still expecting to. As we wrote on Wednesday:

“But if they’re determined to do it, then they should talk to us — once we’ve overcome our horror and dismay. We are better placed than any other organisation to help them.”

So Simon posted (on our blog):

“I have agreed a deal with our commercial partners who under my instruction, are getting the project up and running (including full market research), promoting the project and managing the project going forward.”

So it’s a fait accompli. Our participation, advice, help, whatever will clearly not be required. We don’t know who these commercial partners are, or what experience they have in setting up, maintaining and growing a subscription-based roster of photographers.

What is a Trade Association for, if not to listen to and act on behalf of its members? We’re astounded by a move that threatens our livelihood, and our own trade association — to whom we pay subscriptions which presumably go to fund their ‘commercial partners’ — responds to our justifiable concerns by describing them as “destructive and libellous”.

Is that supportive?

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BAPLA Shock Horror

October 28th, 2009

Yesterday was the Annual General Meeting of the British Association of Picture Libraries and Agencies, our trade body. BAPLA represents the interests of picture libraries large and small, and fotoLibra has been a member since before we started trading. There is a link to the BAPLA web site on every single page of the fotoLibra site.

Nothing prepared us for what we heard at the AGM. Times are tough for everyone, BAPLA as well as fotoLibra. They’ve lost about 50 members over the past year or two, and as the annual fees are substantial, that makes a hefty dent in their finances.

So they have cast around for a way to improve their cash flow. And they’ve come up with the same idea that we came up with seven and a half years ago.

They’ve invented fotoLibra.

More precisely, they have created something called the BAPLA Academy. The idea is that photographers pay an annual fee and get to upload their images to the BAPLA web site where they can be viewed and made available for “non-commercial sales” (a wonderful oxymoron on a par with business ethics, or military intelligence).

I don’t have all the details to hand, because all this came from the BAPLA Director’s presentation and we don’t have a hard copy. But as I stared slack-jawed in amazement at the screen he blithely described the business plan of fotoLibra — except we provide commercial sales; our members make money from their photographs. That’s the whole point of fotoLibra; otherwise they might as well be on Flickr.

The concept of fotoLibra was to provide a platform for any photographer to make money selling his pictures. No tortuous submission procedure, no minimum upload, no “professionals only” barriers, no elitism — just raw market forces. Display and sell. And we provide all the advice and tools the photographer needs to achieve that aim. Jacqui Norman does an astounding job of advising, chivvying, helping, correcting, and pushing fotoLibra member photographers to make their images as saleable as possible. The web site and the Submission Guidelines are packed with information, advice, hints and tips.

Now our own Trade Association — the guys we pay to represent our interests — have announced that they are setting up in direct competition to us. Yvonne and I could not believe what we were hearing. Up went Yvonne’s hand. She was ignored. From personal experience I knew that was a bad move on BAPLA’s part — you ignore Yvonne at your peril. And indeed after the AGM she cornered the BAPLA President, the BAPLA Chairman and the BAPLA Director and subjected them to a withering blast. If they’d forgotten about fotoLibra — as they obviously had — then they were left in no doubt whatsoever that one section of their happy community was disaffected by news of the BAPLA Academy.

They attempted to placate us. The BAPLA Academy was no threat or competition to fotoLibra whatsoever. They’d trialled it with focus groups, and it wasn’t going to be a problem. But looking into their troubled eyes, we could see this was going to be a BIG problem. They simply hadn’t thought of us.

We’ve done this. We’ve sweated blood to set fotoLibra up and it has cost us a fortune. We know how hard it is. It’s a full time job for eight people. And there are only five of us. Without the help of a company like ours, a company that has already ploughed this unique furrow, BAPLA with its 2.5 staff and its capital derived entirely from member subscriptions is going to have a hell of a hard time running this Academy.

The BAPLA Academy will be directly competing for the subscriptions of the same photographers who supply fotoLibra with its top images. The same graduates, keen amateurs, semi-pros, wedding and studio photographers we work hard to attract, encourage and foster.

It’s not about print and mousemat sales versus rights sales, it’s about diverting a body of good, keen and potentially great photographers to ally with BAPLA rather than fotoLibra. That’s not BAPLA’s remit.

But if they’re determined to do it, then they should talk to us — once we’ve overcome our horror and dismay. We are better placed than any other organisation to help them.

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New fotoLibra

October 1st, 2009

We’ve kept our heads down over the past few weeks but now, finally, it’s complete.

The new fotoLibra web site was launched a couple of hours ago. It looks great, it has a host of new features and it’s just as reliable and fast as it ever was.

Now we’re going to go out and party. So I’ll describe it to you tomorrow. But if you can’t wait, then explore fotoLibra.com right now.

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Frankfurt Appointments

September 16th, 2009

I’m booking myself appointments at the Frankfurt Book Fair. I don’t bother with my old pals, because I’ll run into them anyway. I will check with the contacts I already have to see if they’ve got a few spare minutes so we can catch up.

But what I’ll concentrate on is the publishers we don’t already have relationships with; in other words, I’m cold calling.

And a more fatiguing, depressive, unwelcoming task is hard to imagine. There must be some, I suppose.

At least I’m not getting rejected on the phone. I’m emailing these people, and I’m selecting publishers who specialise in illustrated books and who therefore presumably need a good supply of images.

THEN I get rejected. No comprende.

Of course, I get a slew of appointments out of it. Most people are polite and happy to fix a meeting. That’s great. Many simply don’t respond. Fair enough. Some reply and they’re all booked up. Fair enough. Some reply saying they’re the wrong person. Fair enough.

But I am constantly surprised by the steady minority of business people who are shocked and appalled by an unsolicited approach. How dare I contact such important people and suggest they soil their hands by shaking mine? What possible reason would a publisher of illustrated books have for meeting someone from a picture library? What temerity!

These aren’t casual rejections. They’ve often done a little bit of research so they can mention a competitor, or refer to a field in which we have little expertise (increasingly rare nowadays). There is a basic intent to wound.

I don’t know if it makes us less important and them more so. It can’t be that, because it doesn’t work.

Human nature I guess, hitting blindly out at someone unknown, on a par with my impotent raging at voicemail and bank security questions.

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A Third of a Million

September 3rd, 2009

fotoLibra passed the third of a million images online mark this morning.

fotoLibra’s Gwyn Headley is speaking at a seminar at the Frankfurt Book Fair titled “From Gutenberg to Google: The Use of Imagery in Publishing.” It will be held on Friday October 16 at 10:00 in the Workshop-Raum.

fotoLibra’s unique feature for book publishers is its Picture Call — publishers can send a list of images they are looking for and fotoLibra’s 17,000 photographers in 160 countries go out and take them, with no obligation on the publisher.

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