Posts Tagged ‘selling photographs’

Frankfurt Appointments

September 16th, 2009

I’m booking myself appointments at the Frankfurt Book Fair. I don’t bother with my old pals, because I’ll run into them anyway. I will check with the contacts I already have to see if they’ve got a few spare minutes so we can catch up.

But what I’ll concentrate on is the publishers we don’t already have relationships with; in other words, I’m cold calling.

And a more fatiguing, depressive, unwelcoming task is hard to imagine. There must be some, I suppose.

At least I’m not getting rejected on the phone. I’m emailing these people, and I’m selecting publishers who specialise in illustrated books and who therefore presumably need a good supply of images.

THEN I get rejected. No comprende.

Of course, I get a slew of appointments out of it. Most people are polite and happy to fix a meeting. That’s great. Many simply don’t respond. Fair enough. Some reply and they’re all booked up. Fair enough. Some reply saying they’re the wrong person. Fair enough.

But I am constantly surprised by the steady minority of business people who are shocked and appalled by an unsolicited approach. How dare I contact such important people and suggest they soil their hands by shaking mine? What possible reason would a publisher of illustrated books have for meeting someone from a picture library? What temerity!

These aren’t casual rejections. They’ve often done a little bit of research so they can mention a competitor, or refer to a field in which we have little expertise (increasingly rare nowadays). There is a basic intent to wound.

I don’t know if it makes us less important and them more so. It can’t be that, because it doesn’t work.

Human nature I guess, hitting blindly out at someone unknown, on a par with my impotent raging at voicemail and bank security questions.

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A Third of a Million

September 3rd, 2009

fotoLibra passed the third of a million images online mark this morning.

fotoLibra’s Gwyn Headley is speaking at a seminar at the Frankfurt Book Fair titled “From Gutenberg to Google: The Use of Imagery in Publishing.” It will be held on Friday October 16 at 10:00 in the Workshop-Raum.

fotoLibra’s unique feature for book publishers is its Picture Call — publishers can send a list of images they are looking for and fotoLibra’s 17,000 photographers in 160 countries go out and take them, with no obligation on the publisher.

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BOMBSHELL

July 24th, 2009

I recommend anyone joining fotoLibra to read the Great Expectations blog posting to find out more about the exciting community they are joining.

Ben Shipley posted a comment which I said I’d answer in a new posting. Now David Carton has reminded me that I haven’t answered it, so here goes. First, Ben’s original comment:

It would be nice if the list view showed lightbox adds as well as views (at present the only way to get this info is to try to delete the photo).

Also, after working with other libraries, I am not sure what “views” means – did the photo show up among 1,000 others, or did someone actually bring up the full-size preview? And is that “someone” a valid customer or does it also include fellow members?

The best thing about fotolibra for my money is the way you all try to keep members informed – you seem like a very cool bunch of souls in general – but one can never get too much clarity, especially when it comes to what is selling out there.

Along same lines, I am curious where you see yourselves in the photo universe – what niches you aim for, where you saw this going when you started, where you see it headed today, where you fit into the whole amateur/professional photography experience, not just commercial stock. We get hints from Jacqui, but clarity definitely breeds patience.

Right. The first request is a simple feature enhancement. We already gather this information; the problem is figuring out to feed it to you in a neat, uncluttered, intelligible way. The data feed you currently get has nine columns; adding a tenth is going to make it uglier. We will work this out. It may involve having to drop down through layers of data.

‘Views’ (I answered this) means Thumbnails that have been clicked on to create Previews. The people who click could be either buyers or sellers; if they’re not logged in we don’t know who they are.

We always enjoy compliments. Thank you for that one.

OK, here’s the big one. In our photo universe, we’re not Getty Images, Corbis or Alamy. We’re much smaller, much more flexible, faster and much more personal. Buyers deal directly with the owners of the company, not a nominated ‘account handler’. Some people love this, others actually prefer anonymity and disengagement. When did you last speak to someone from Amazon, Adobe, Google, Microsoft or Apple? But you probably give them your money.

In Britain there are over 600 picture libraries. 440 of us are serious enough about the business to pay an annual subscription of about £500 to BAPLA. In terms of visitors to our web site, we come eighth. So we’re in the top 2%, and we only started 5 years ago. But we still need to do better.

Our major market is book publishing. It’s a market we know and feel comfortable with. We don’t reach ad agencies and design groups as we should. We sell to calendar and greetings card publishers. We don’t do much in the way of celebrities, news or sport.

We started with the intention of providing access to family albums, shoe boxes, the fading photographs in Granny’s attic. But we were swamped by the digital revolution.

HERE’S THE BOMBSHELL. We still want those pictures, so now we’ve decided to do something about it.

Alongside the existing Member, Pro Member and Platinum Member accounts, we are creating a completely new membership category.

It’s going to be called HERITAGE MEMBER. It is completely FREE, and it gives you UNLIMITED storage.

WOW!! I hear you shout. What’s the catch?

The photographs must have been taken before January 1st 1980. They must adhere to our Submission Guidelines.

And that’s it.

Membership will run in tandem with your existing fotoLibra membership. Full details will come with the formal announcement. We hope to have this in place by the beginning of September.

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White Labelling

July 9th, 2009

One of the smartest guys I know asked me what ‘white labelling’ was yesterday.

It’s a salutary lesson; remember how easy and how dangerous it is to slip into jargon, and how stock phrases (blue sky thinking, ongoing situation, granularity, reading from the same hymn sheet) can be used to talk glibly yet avoid thinking too deeply about any problem we face.

But ‘white label’ is not so much jargon as a straightforward description. I haven’t consulted Wikipedia, but I’ll attempt my own definition here.

If you go to buy a refrigerator, it may or may not have a brand name stuck on the door: Frigidaire, Zanussi, Smeg, Hotpoint, AEG, Indesit, Bosch, Lec, whatever. But if you compare a couple of models you might be struck by the fact that apart from the name on the door, inside they are identical machines.

That’s because they are. They’re probably built in the same factory, on the same production line, probably in China or somewhere, and then sold to the brand owners who stick their names on the doors, add a chrome strip and flog them as theirs.

As a boy I used to be fascinated by American cars of the 1950s (still am) and it didn’t take me too long to realise that the 1956 Chevrolet, Oldsmobile, Pontiac, Buick and Cadillac were all essentially the same car, and only differed in trim and engine options. They were all General Motors products, in the days when what was good for GM was good for America. Effectively they were white labelled — same thing, different name.

If you build your own fridge or car or photo library there’s no reason why you can’t let other people use it and give it their own name. This thought has occurred to me several times while we were constructing (at vast expense) fotoLibra’s digital asset management engine. At the moment it’s only used by fotoLibra.

It’s rock solid, reliable, fast, and robust. It’s infinitely expandable, comes with a full set of tools and virtually all the problems our Support team ever have to answer turn out to be at the user’s end rather than at ours.

Why keep it to ourselves? Why not let others store their film in it or drive it and call it their own, to labour on with my fridge / car analogy? The great majority of fotoLibra users will get all they need from the fotoLibra service, but there will be a few professional photographers who will need a more personalised, individualised bespoke product.

Maybe we should think about providing it.

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What can we do?

May 21st, 2009
Gwyn Headley

by Gwyn Headley

Managing Director

I’ve just had Jacqui Norman almost in tears.

Jacqui sends out our Picture Calls. She tries to be as precise and as accurate as possible.

On May 12th she sent out a call for aerial portrait format photographs of the North York Moors. This is what she wrote:

The TOUR series are all oblique aerial shots. You will need access to an aeroplane or helicopter. Even if you don’t have one, this is not impossible if you have enough chutzpah. Yvonne Seeley blogged about how you can do this yesterday on the fotoLibra Pro Blog.

The next image needed is a TOUR map series image of North York Moors, wanted by Monday, May 25th.

The images that have been submitted so far? Every single one of the 22 images submitted so far (4 days still to go to the deadline) has been taken with the photographers’ feet solidly planted on terra firma. And four of them are even landscape, not portrait.

None of these images will be shown to the client. They’re not what she asked for. We might as well send her pictures of the Great Pyramid At Giza for all the relevance they have to the precise requirements Jacqui laid out.

What can Jacqui do? How can she make the brief any clearer?

Our photographers aren’t stupid, so clearly Jacqui is, or we are, doing something wrong. I asked Nick Jenkins what he suggested and he came up with the idea of colour-coding these OS calls. So we’ve tried that, and it hasn’t worked.

Any more ideas?

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Gwyn Headley

by Gwyn Headley

Managing Director

We’ve just added a new tab to the fotoLibra members’ Control Centre which helps photographers organise and assess their responses to Jacqui Norman’s Picture Calls. This is what it does:

• supplies the complete original Picture Call brief
• shows a sample line of images submitted to the Picture Call
• shows which images the member has submitted to the Picture Call
• allows members to add images directly to the Picture Call from their Portfolios
• allows members to remove images or swap them from one Picture Call to another
• shows all the images offered for each Picture Call so members can see what’s needed and what’s not

We think it’s a major improvement on the old system, and offers far more transparency which we were unable to provide until we created this interface. And from what we’ve heard so far, all our members agree with us. After the screen shots come a few sample comments. I know I’ve been accused (by Jacqui) of running a Dear Leader-style ‘democracy’, but I can honestly say the reactions have been 100% favourable.

Hold on to your seats, because there’s more to come!

Jacqui and all at fotoLibra — impressed. Superbly done! A great visual concept — I love it. —Keith Erskine

The new Picture Call tab — I think it is superb. —Philippa Wood

Yep, love the Picture Call tab. Very clever to split out all my entries above all the rest and incorporating the brief makes it entirely user friendly. Well done. —Phil Dickson

I liked the additions to the site — well done. —Peter Vallance

The new Picture Call tab looks and feels excellent. —Nick Jenkins

The new Picture Call tab is great. This was a great addition to the fotoLibra web site. Thanks for a great site that helps us market our work. —Jim Walker

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