Posts Tagged ‘territories’

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Pricing conundrum

January 21st, 2009
Gwyn Headley

by Gwyn Headley

Managing Director

Setting prices, billing and collecting the cash is one of the most important services fotoLibra provides to its members.

Apparently for rather more than the cost of fotoLibra’s Pro Membership you can buy a software program that suggests prices if you’re selling photographs in the United States. That’s about all it does.

Unlike fotoLibra, it doesn’t store your images, promote them, sell them, deliver them, invoice, collect or pay you money. It leaves all that to you. I am lost in admiration for its business model.

We have 1,447 set prices for rights managed images, derived from a complex algorithm that takes into account Size, Circulation and Repetition. Embedded in this are other licences such as territory and duration. We cover most bases, but occasionally we find we’ve missed something out.

Like today, when we were asked for a price for an image that covered the following rights: editorial use; book; 5 year licence; single territory; 5,000 print run; half page; eight languages.

Straightforward — till you get to those eight languages!

What’s the answer? I’ll post our price here as soon as somebody makes an educated guess.

I wonder how that software program would have coped?

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