Posts Tagged ‘chocolate’

Gwyn Headley

by Gwyn Headley

Managing Director

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For over 40 years psychologist Merrill Elias and his team has been tracking the cognitive abilities of over 1,000 people in the north-eastern United States. The study basically observes the relationship between blood pressure and brain performance.

There have been seven waves of research so far, each one lasting five years, and in the sixth wave, 2001-06, Elias’s team decided to ask participants what they ate.

Researchers compared cognitive tests on participants who reported eating chocolate at least once a week with those who ate less.

The results were remarkable. The chocolate eaters had significantly superior visual-spatial memory and organisation, working memory, scanning and tracking, and abstract reasoning.

In other words, people who eat chocolate are better at multi-tasking, looking at things, remembering numbers and a host of other benefits.

“Our study definitely indicates the direction is that chocolate consumption affects cognitive ability,” says Elias.

It’s clear that if chocolate consumption enhances visual awareness, then photographers and picture editors should be bolting the stuff down.

We are well known in the picture business for handing out large bars of chocolate at trade fairs to picture editors in exchange for their business cards. It seems we were doing right all along.

Stand by therefore for the fotoLibra Enhanced Visual Perception Chocolate Bar, coming as soon as the highly qualified fotoLibra team has conducted extensive empirical research by scoffing as much chocolate as we can find.